Beschreibung

In this role, you will lead a dynamic marketing team while developing and implementing strategies for innovative Rx products. Your day-to-day responsibilities will involve collaborating with various functions, coaching team members, and driving digital transformation to enhance brand performance in the German market.

Anforderungen

• •Master's degree in Business Administration, Marketing, or related field
• •Bachelor's degree in Life Sciences preferred
• •Minimum 8-10 years of marketing experience in the innovative pharmaceutical/biotech industry
• •At least five years in a leadership role
• •Proven track record in launching innovative patented Rx products
• •Leading cross-functional teams at country level
• •Good knowledge of the German pharmaceutical market
• •Proven sales representative experience
• •Strong analytical and strategic capabilities
• •Ability to articulate a focused and business-oriented marketing strategy
• •Proficiency in digital marketing and omnichannel engagement
• •Data-driven decision-making, including the use of AI tools
• •Profound business knowledge and ability to analyze key business performance indicators
• •Strong leadership skills including presentation, negotiation, and decision-making skills
• •Strong team management skills
• •Ability to drive a team of professionals to high performance
• •Excellent German and English language skills, both written and oral

Aufgaben

• •Lead the marketing team and foster a culture of curiosity and high performance
• •Develop and implement marketing strategies for Viatris field force promoted brands in Germany
• •Prepare and drive the launch of innovative patented Rx products, defining timelines, resources, budgets, and stakeholder responsibilities
• •Collaborate closely with functions like Medical, Market Access, and Operations to align with brand guidelines
• •Coach and manage team members to build their capabilities and facilitate innovative working methods
• •Take overall responsibility for forecasting and budgeting for respective brands
• •Collaborate with sales teams and operations to drive brand performance
• •Assess and analyze brand, market, and competitors by gathering customer insights and competitive information
• •Identify market drivers and refine segmentation based on customer needs
• •Drive digital and omnichannel transformation initiatives
• •Work with BU Heads and other functions to ensure a well-aligned marketing strategy for the German market
• •Manage external and internal partners for marketing activities to meet deadlines and achieve optimal results
• •Ensure compliance with policies, laws, and regulations

Benefits