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BLBlueprint Medicines, a Sanofi company

Senior Product Manager(m/w/x)

Berlin, Frankfurt am Main, München
VollzeitVor OrtSenior

Strategic brand planning for AYVAKYT in oncology/hematology, directing cross-functional launches at a global biopharma. Pharmaceutical marketing and omnichannel experience, with medical regulatory knowledge, essential. Full ownership of brand planning and market establishment for a key oncology product.

Anforderungen

  • Bachelor’s degree or preferred MBA
  • Experience in pharmaceutical or biotechnology marketing
  • Ability to travel as needed
  • Pharmaceutical marketing and omni-channel experience
  • Knowledge of medical regulatory review processes
  • Desirable rare disease experience
  • Business acumen and presentation skills
  • Relationship building and cross-functional collaboration
  • Results-orientation and matrix influence skills
  • Analytical and strategic thinking skills
  • Ability to work in fast-paced environments
  • Commitment to corporate core values

Aufgaben

  • Lead the strategic brand planning process for AYVAKYT in Germany
  • Direct the internal cross-functional product team and product launches
  • Identify and react to market trends, opportunities, and risks
  • Establish the product as the standard of care in approved indications
  • Increase disease awareness through omnichannel and digital projects
  • Develop operational action plans and provide field service support
  • Utilize market research to build in-depth competitor and market knowledge
  • Monitor competitor information to develop effective counter-strategies
  • Report on marketing KPIs and multi-channel metrics
  • Collaborate with finance and logistics on sales volume forecasts
  • Plan and manage the expenditure budget for all commercial activities
  • Evaluate the marketing mix to assess cost efficiency and results
  • Maintain relationships with medical experts and external partners
  • Coordinate with international teams to align promotional campaigns
  • Share best practices across different local operating companies
  • Ensure legal compliance and medical accuracy of all marketing materials
  • Translate brand science into patient-friendly terms
  • Present performance data and critical information to senior leadership
  • Manage agency partner relationships, workflows, and expense budgets
  • Oversee marketing OPEX planning and accuracy

Berufserfahrung

  • 5 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • omni-channel
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Blueprint Medicines, a Sanofi company erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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