Global Brand Director(m/w/x)

Beschreibung

You will shape the global market for a high-visibility brand by leading disease awareness strategies and omnichannel campaigns. Your work ensures clinical impact through expert partnerships and data-driven education.

Anforderungen

• •Experience in global pharmaceutical brand management
• •Understanding of pharmaceutical marketing and compliance
• •Expertise in unbranded/disease state education
• •Strong digital capability across CRM platforms
• •Proficiency with compliant content workflows
• •Excellent communication and influence skills
• •Ability to work cross-functionally
• •Strong analytical and data interpretation skills
• •Teamwork skills and independent accountability
• •Proactive and solutions-orientated mindset
• •Willingness to travel approximately 20%

Aufgaben

• •Define and refine the global disease state awareness strategy
• •Craft evidence-based narratives and omnichannel education plans
• •Integrate awareness plans into global commercialization and brand planning
• •Create unbranded campaigns and healthcare professional learning journeys
• •Develop educational toolkits, digital experiences, and scientific modules
• •Manage content governance and enterprise approval processes
• •Lead global omnichannel activation and media strategy
• •Oversee paid search, programmatic, and social media purchasing
• •Coordinate asset localization and optimization with regional affiliates
• •Partner with medical experts and key opinion leaders
• •Upskill field teams through launch-readiness training and playbooks
• •Design commercial disease-education booths for major congresses
• •Synthesize market research to define and track performance KPIs
• •Manage program budgets and forecast return on investment

Tools & Technologien

Benefits