Beschreibung

As a Customer Marketing Manager, you will focus on understanding customer needs and driving strategic activation initiatives. This role involves collaborating with agencies, managing budgets, and leading cross-functional teams to enhance shopper engagement and conversion.

Anforderungen

• •3+ years experience as Sales or Marketing Executive equivalent
• •Strong end to end commercial FMCG understanding
• •High levels of numerical acumen and attention to detail
• •Project management experience
• •Strong time management and prioritization skills
• •High level of structure and mastering administrative basics
• •Excellent communication and interpersonal skills
• •Problem solver and solution-based team player
• •Polished and engaging presentation skills
• •Fluency in German and English

Aufgaben

• •Leverage deep understanding of customer and consumer needs
• •Apply strategic thinking to activation planning
• •Develop and execute comprehensive 360-degree activation initiatives
• •Align initiatives with brand and portfolio priorities
• •Lead external activation and shopper marketing agencies
• •Deliver insight-driven concepts to enhance shopper engagement
• •Drive conversion at the point of sale
• •Orchestrate all elements of commercial activation
• •Manage material and POS development
• •Conduct cross-functional briefings with key accounts and field sales
• •Manage budgets with discipline and efficiency
• •Lead internal cross-functional teams within a matrix organization
• •Delegate effectively and foster alignment across levels