Beschreibung

As the Business Unit Lead for the loyalty program, you will drive the strategic and operational success of a fast-growing platform, ensuring alignment across teams while shaping Europe's leading loyalty initiative for automotive workshops.

Anforderungen

• •5–6+ years in business leadership, strategy, consulting, loyalty, or marketplace operations
• •Strong experience managing P&L, budgets, and financial performance
• •Experience with loyalty programs (automotive aftermarket = strong plus)
• •Experience working with cross‑functional teams and external vendors
• •Strong analytical mindset; KPI/OKR ownership
• •Excellent stakeholder communication skills
• •German C1, English fluent
• •Based in Berlin/Hamburg or willing to be hybrid
• •Automotive aftermarket expertise
• •Experience scaling B2B platforms
• •Experience in management consulting

Aufgaben

• •Own the strategic, operational, and financial success of the loyalty platform
• •Manage the business unit's P&L, including revenue, costs, and profitability
• •Define, monitor, and achieve KPIs and OKRs for user growth and engagement
• •Create and scale a global loyalty program with a sustainable business model
• •Prioritize initiatives and allocate resources for the business unit
• •Lead the annual roadmap creation for product, marketing, and rewards
• •Facilitate BU ceremonies such as KPI reviews and sprint reviews
• •Ensure collaboration across Marketing, Product, Data/Tech, and Sales
• •Oversee operational processes for marketing campaigns and partner operations
• •Manage relationships with external partners and service providers
• •Communicate transparently with managing directors and key stakeholders
• •Monitor trends in the automotive aftermarket
• •Identify new loyalty mechanics and partnership opportunities
• •Lead the redesign and development of the loyalty program