Beschreibung

As a Brand Lead in Germany, you will play a pivotal role in launching a groundbreaking treatment for retinal disease. Your day-to-day responsibilities will include strategic marketing oversight, collaboration with global teams, and building partnerships to ensure a successful launch.

Anforderungen

• •University degree in life sciences, business, or marketing
• •At least 10 years of relevant marketing experience in biotech and/or pharmaceutical industry
• •Launch and country level marketing experience
• •Prior experience in Ophthalmology, sales, or sales management
• •Hands-on approach and entrepreneurial spirit
• •Demonstrated success in cross-functional and cross-geographical team environment
• •Ability to manage through ambiguity in fast-paced, results-driven environment
• •Strong communication skills with ability to influence across functions
• •Excellent written and oral communication skills in German & English
• •Willingness and ability to occasionally travel within the German region

Aufgaben

• •Prepare for the launch of targeted C3 therapy
• •Oversee classic and digital marketing strategies
• •Conduct strategic analysis of market and competition
• •Generate insights and conduct market research
• •Drive preparation and execution of brand and launch plans
• •Adopt and execute regional launch tactics and campaigns
• •Collaborate with international and US teams for strategic alignment
• •Identify and manage resources for the marketing team
• •Lead cross-functional strategies for congresses and events
• •Establish relationships with key stakeholders in the retinal field
• •Plan demand and forecast sales
• •Oversee development and distribution of marketing materials
• •Organize internal and external marketing and sales events
• •Manage external vendors for events and creative projects

Benefits