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Marketing Excellence Lead DACH(m/w/x)
Digital strategy integration and brand performance tracking for oncology and neuroscience therapeutics. 3+ years of pharmaceutical brand planning and forecasting experience required. Hybrid work model with flexible hours.
Anforderungen
- Degree in Business, Marketing, Computer Science, or comparable
- 3+ years Marketing, brand planning, and forecasting experience
- Grasp of brand strategy and performance analytics
- Skill in analyzing in-market performance and KPIs
- Proficiency in forecasting and market research tools
- Analytical mindset and data-driven insight generation
- Familiarity with digital channels and campaign setup
- Comfort with change management and cross-functional leadership
- Collaboration, stakeholder orientation, and communication skills
- Willingness to learn new digital marketing innovations
- Ideal knowledge of German/DACH Pharmaceutical Market
- Advantageous experience in Rare Disease or Oncology
- Fluency in German and English
Aufgaben
- Lead digital strategy integration and roadmap implementation
- Guide and upskill marketing teams through digital transformation
- Optimize campaign planning and execution through feedback measurement
- Oversee brand planning using market and sales insights
- Develop standardized brand performance tracking across the organization
- Collaborate on internal and global business reviews
- Streamline forecasting processes and assess performance impact
- Enhance team analytical and insight generation capabilities
- Drive customer-centric activation and data-driven decision-making
- Align regional activities with global Strategic Business Excellence objectives
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- Forecasting tools
- Market research tools
- Competitive intelligence tools
- Digital channels
Benefits
Flexibles Arbeiten
- Hybrid working
- Flexible working hours
Boni & Prämien
- Attractive performance-related payment
Sicherer Arbeitsplatz
- Permanent employment contract
Sonstige Vorteile
- International future-oriented company
Sinnstiftende Arbeit
- Meaningful job
Weiterbildungsangebote
- Personal development opportunities
Lockere Unternehmenskultur
- Pleasant working atmosphere
- Open corporate culture
Mehr Urlaubstage
- Up to 36 days off
Gesundheits- & Fitnessangebote
- Company health management
- Sports offers
Betriebliche Altersvorsorge
- Pension scheme
Sonstige Zulagen
- Mobility allowance
- Childcare allowance
Gratis oder Vergünstigte Mahlzeiten
- Canteen allowance
Parkplatz & Pendelvorteile
- Underground parking
Noch nicht perfekt?
- Gilead SciencesVollzeitnur vor OrtSeniorMünchen
- Gilead Sciences
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Vollzeitnur vor OrtSeniorBerlin, Frankfurt am Main, München - Apellis
Brand Lead(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - BP13 Alexion Pharma Germany Company
Marketing Manager, Amyloidosis(m/w/x)
Vollzeitnur vor OrtBerufserfahrenMünchen
Marketing Excellence Lead DACH(m/w/x)
Digital strategy integration and brand performance tracking for oncology and neuroscience therapeutics. 3+ years of pharmaceutical brand planning and forecasting experience required. Hybrid work model with flexible hours.
Anforderungen
- Degree in Business, Marketing, Computer Science, or comparable
- 3+ years Marketing, brand planning, and forecasting experience
- Grasp of brand strategy and performance analytics
- Skill in analyzing in-market performance and KPIs
- Proficiency in forecasting and market research tools
- Analytical mindset and data-driven insight generation
- Familiarity with digital channels and campaign setup
- Comfort with change management and cross-functional leadership
- Collaboration, stakeholder orientation, and communication skills
- Willingness to learn new digital marketing innovations
- Ideal knowledge of German/DACH Pharmaceutical Market
- Advantageous experience in Rare Disease or Oncology
- Fluency in German and English
Aufgaben
- Lead digital strategy integration and roadmap implementation
- Guide and upskill marketing teams through digital transformation
- Optimize campaign planning and execution through feedback measurement
- Oversee brand planning using market and sales insights
- Develop standardized brand performance tracking across the organization
- Collaborate on internal and global business reviews
- Streamline forecasting processes and assess performance impact
- Enhance team analytical and insight generation capabilities
- Drive customer-centric activation and data-driven decision-making
- Align regional activities with global Strategic Business Excellence objectives
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- Forecasting tools
- Market research tools
- Competitive intelligence tools
- Digital channels
Benefits
Flexibles Arbeiten
- Hybrid working
- Flexible working hours
Boni & Prämien
- Attractive performance-related payment
Sicherer Arbeitsplatz
- Permanent employment contract
Sonstige Vorteile
- International future-oriented company
Sinnstiftende Arbeit
- Meaningful job
Weiterbildungsangebote
- Personal development opportunities
Lockere Unternehmenskultur
- Pleasant working atmosphere
- Open corporate culture
Mehr Urlaubstage
- Up to 36 days off
Gesundheits- & Fitnessangebote
- Company health management
- Sports offers
Betriebliche Altersvorsorge
- Pension scheme
Sonstige Zulagen
- Mobility allowance
- Childcare allowance
Gratis oder Vergünstigte Mahlzeiten
- Canteen allowance
Parkplatz & Pendelvorteile
- Underground parking
Über das Unternehmen
Ipsen Pharma GmbH
Branche
Pharmaceuticals
Beschreibung
Das Unternehmen ist ein mittelständisches biopharmazeutisches Unternehmen mit Fokus auf transformative Medikamente in den Bereichen Onkologie, seltene Krankheiten und Neurowissenschaften.
Noch nicht perfekt?
- Gilead Sciences
Marketing Director(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - Gilead Sciences
Marketing Director Cell Therapy(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - Blueprint Medicines, a Sanofi company
Senior Product Manager(m/w/x)
Vollzeitnur vor OrtSeniorBerlin, Frankfurt am Main, München - Apellis
Brand Lead(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - BP13 Alexion Pharma Germany Company
Marketing Manager, Amyloidosis(m/w/x)
Vollzeitnur vor OrtBerufserfahrenMünchen