Miele
Trade & Shopper Marketing Manager(m/w/x)
Vollzeitnur vor OrtBerufserfahren
Spreitenbach
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
BABayer
Shopper and Category Manager(m/w/x)
Zürich
VollzeitVor OrtBerufserfahren
Nejo KI-Zusammenfassung
Translating category insights into POS strategies for online and offline activation. At least 3 years of POS planning and implementation experience preferred. Barrier-free access and support facilities for individuals with disabilities.
Anforderungen
- Master’s degree in Business Administration or Marketing, or equivalent qualification
- At least 3 years relevant experience in POS planning and implementation, in-store activation, shopper marketing projects, and business challenges, preferably in OTC or FMCG industries
- Good understanding of POS and print industry, including digital developments and emerging technologies
- Self-driven leadership and ability to manage multiple assignments simultaneously
- Strong project management skills and customer-focus mindset
- Good communication and interpersonal skills, team-oriented and networking mindset, ability to convince, persist, and challenge status quo
- Fluency in German and English, both spoken and written; French is a plus
Aufgaben
- Translate category and shopper insights into POS strategies
- Orchestrate implementation of POS strategies for market growth
- Focus on online and offline activation for brand categories
- Ensure shopper marketing initiatives are insight-driven and customer-centric
- Collaborate with internal and external partners for best-in-class execution
- Define and control BTL programs and POS materials
- Coordinate trade and shopper communications across channels
- Lead discussions on Category Vision and in-store development
- Develop and deliver impactful trade stories and category management projects
- Drive strategic yearly plans for promotional packs
- Develop new promotion mechanics with the Sales team
- Orchestrate end-to-end implementation of promotions
- Leverage analytics and technology for best-performing promotions
- Analyze market and customer sales data
- Optimize POS investment using data insights
- Define Retail Media campaigns with Key Accounts and Media Managers
- Drive brand visibility and sales growth using omnichannel approach
- Maximize ROI on Retail Media campaigns with data analytics
- Deliver efficient and effective POS solutions
- Monitor implementation, execution quality, and outcomes
- Work closely with Marketing, Sales, Medical, Customer Support, Supply Chain, Regulatory, and Trade & Digital Marketing
- Manage project management of POS, trade promotion, and shopper activation
- Manage relationships with third-party suppliers
- Monitor supplier performance against KPIs
- Collaborate with external partners, customers, trade press, and promotion agencies
Berufserfahrung
- 3 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
- Französisch – Grundkenntnisse
Tools & Technologien
- POS
- print industry
- digital developments
- emerging technologies
Benefits
Sonstige Vorteile
- Barrier-free access and support facilities for individuals with disabilities
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Bayer erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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BABayer
Shopper and Category Manager(m/w/x)
Zürich
VollzeitVor OrtBerufserfahren
Nejo KI-Zusammenfassung
Translating category insights into POS strategies for online and offline activation. At least 3 years of POS planning and implementation experience preferred. Barrier-free access and support facilities for individuals with disabilities.
Anforderungen
- Master’s degree in Business Administration or Marketing, or equivalent qualification
- At least 3 years relevant experience in POS planning and implementation, in-store activation, shopper marketing projects, and business challenges, preferably in OTC or FMCG industries
- Good understanding of POS and print industry, including digital developments and emerging technologies
- Self-driven leadership and ability to manage multiple assignments simultaneously
- Strong project management skills and customer-focus mindset
- Good communication and interpersonal skills, team-oriented and networking mindset, ability to convince, persist, and challenge status quo
- Fluency in German and English, both spoken and written; French is a plus
Aufgaben
- Translate category and shopper insights into POS strategies
- Orchestrate implementation of POS strategies for market growth
- Focus on online and offline activation for brand categories
- Ensure shopper marketing initiatives are insight-driven and customer-centric
- Collaborate with internal and external partners for best-in-class execution
- Define and control BTL programs and POS materials
- Coordinate trade and shopper communications across channels
- Lead discussions on Category Vision and in-store development
- Develop and deliver impactful trade stories and category management projects
- Drive strategic yearly plans for promotional packs
- Develop new promotion mechanics with the Sales team
- Orchestrate end-to-end implementation of promotions
- Leverage analytics and technology for best-performing promotions
- Analyze market and customer sales data
- Optimize POS investment using data insights
- Define Retail Media campaigns with Key Accounts and Media Managers
- Drive brand visibility and sales growth using omnichannel approach
- Maximize ROI on Retail Media campaigns with data analytics
- Deliver efficient and effective POS solutions
- Monitor implementation, execution quality, and outcomes
- Work closely with Marketing, Sales, Medical, Customer Support, Supply Chain, Regulatory, and Trade & Digital Marketing
- Manage project management of POS, trade promotion, and shopper activation
- Manage relationships with third-party suppliers
- Monitor supplier performance against KPIs
- Collaborate with external partners, customers, trade press, and promotion agencies
Berufserfahrung
- 3 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
- Französisch – Grundkenntnisse
Tools & Technologien
- POS
- print industry
- digital developments
- emerging technologies
Benefits
Sonstige Vorteile
- Barrier-free access and support facilities for individuals with disabilities
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Bayer erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
Bayer
Branche
Pharmaceuticals
Beschreibung
Das Unternehmen ist entschlossen, die größten Herausforderungen unseres Planeten zu überwinden und zu einer Welt beizutragen, in der genug Nahrung und ausreichende medizinische Versorgung für alle Menschen erreichbar sind.
Noch nicht perfekt?
- Miele
Trade & Shopper Marketing Manager(m/w/x)
Vollzeitnur vor OrtBerufserfahrenSpreitenbach - Abbott
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Vollzeitnur vor OrtBerufserfahrenBaar - Abbott
Marketing Project Manager - Nutrition (DACH)(m/w/x)
Vollzeitnur vor OrtSeniorBaar - Abbott
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VollzeitBefristeter Vertragnur vor OrtBerufserfahrenBaar - AstraZeneca AG Switzerland
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