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Senior Specialist, Brand Strategy(m/w/x)
In this role, you will actively shape the Johnson Controls brand strategy by developing compelling narratives, monitoring brand health, and ensuring consistent execution across various channels. Your day-to-day responsibilities will involve collaboration with creative teams and presenting insights that drive strategic decisions.
Anforderungen
- Native-level fluency in English
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Prior experience in brand strategy and execution
- Demonstrated track record of collaboration and teamwork
- Strong brand, analytical, project management, and organizational skills
- Familiarity with HVAC, energy, automation, or smart building technologies
Aufgaben
- Contribute to the evolution of brand positioning
- Conduct market research and customer insight analysis
- Perform competitive assessments to inform strategy
- Ensure consistent brand representation with internal partners
- Monitor brand health performance metrics
- Deliver competitive benchmarks and analysis
- Optimize brand visibility and engagement using data
- Present strategic recommendations to senior stakeholders
- Develop and evolve brand guidelines and templates
- Lead governance efforts for brand standards adherence
- Integrate brand standards into AI tools and frameworks
- Oversee trademark usage and internal naming processes
- Ensure brand assets are accessible and up-to-date
- Translate brand strategy into narratives and content
- Collaborate with creative teams to develop campaign assets
- Lead thought leadership and positioning programs
Berufserfahrung
Ausbildung
Sprachen
- CHE02 Tyco Fire & Security GmbHVollzeitnur vor OrtBerufserfahrenNeuhausen am Rheinfall
- CHE02 Tyco Fire & Security GmbH
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Senior Specialist, Brand Strategy(m/w/x)
In this role, you will actively shape the Johnson Controls brand strategy by developing compelling narratives, monitoring brand health, and ensuring consistent execution across various channels. Your day-to-day responsibilities will involve collaboration with creative teams and presenting insights that drive strategic decisions.
Anforderungen
- Native-level fluency in English
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Prior experience in brand strategy and execution
- Demonstrated track record of collaboration and teamwork
- Strong brand, analytical, project management, and organizational skills
- Familiarity with HVAC, energy, automation, or smart building technologies
Aufgaben
- Contribute to the evolution of brand positioning
- Conduct market research and customer insight analysis
- Perform competitive assessments to inform strategy
- Ensure consistent brand representation with internal partners
- Monitor brand health performance metrics
- Deliver competitive benchmarks and analysis
- Optimize brand visibility and engagement using data
- Present strategic recommendations to senior stakeholders
- Develop and evolve brand guidelines and templates
- Lead governance efforts for brand standards adherence
- Integrate brand standards into AI tools and frameworks
- Oversee trademark usage and internal naming processes
- Ensure brand assets are accessible and up-to-date
- Translate brand strategy into narratives and content
- Collaborate with creative teams to develop campaign assets
- Lead thought leadership and positioning programs
Berufserfahrung
Ausbildung
Sprachen
Über das Unternehmen
CHE02 Tyco Fire & Security GmbH
Branche
Other
Beschreibung
The company creates safe, sustainable, and innovative environments.
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