Capri Sun GmbH
Key Account Director - Global Accounts(m/w/x)
Vollzeitnur vor OrtSenior
Baar
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CACapri Sun GmbH
Senior Global Brand Director(m/w/x)
Baar
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Shaping global brand strategy and marketing for an iconic kids' beverage brand. 12+ years progressive global FMCG experience in beverages or consumer goods required. International collaboration across diverse markets.
Anforderungen
- 12+ years progressive experience in global FMCG business (beverages or consumer goods)
- Proven track record leading global brand growth
- Significant experience in brand strategy, communication, media
- Experience building profitable portfolios, innovation funnels, IDEA processes
- Experience planning, leading annual brand cycles, disciplined execution
- Business acumen, P&L management, ROI, A&P budget optimization
- Experience leading global agencies for ATL campaigns
- Success in multicultural global organization, influencing stakeholders
- Deep understanding global brand management, consumer insights
- Strong grasp growth levers, pricing, P&L, ROI principles
- Exceptional understanding data, insights, analytics
- Sharp instinct creative work, media strategy, storytelling
- Adaptability to cultural contexts, global-local balance
- Skilled in experimentation, challenging status quo, seeking growth
- Ability to define, translate brand vision to global strategies
- Skilled in talent development, capability building, team leadership
- Ability to hire, develop, retain marketing talent, coaching mindset
- Skilled at building alignment across teams (sales, product, supply chain)
- Strong communication, C-suite engagement and influence
- Ability to foster trust, inclusion, best practices sharing
Aufgaben
- Shape the global brand direction.
- Lead the global marketing function and A&P budget.
- Ensure long-term brand equity.
- Ensure globally aligned brand execution.
- Develop and implement global brand marketing strategy.
- Build the annual global brand plan.
- Define platform strategies for the plan.
- Manage brand communication and A&P allocation.
- Oversee new product development launches.
- Organize the global partner event with broadcasting.
- Develop media strategies for key markets.
- Act as the global strategic media lead.
- Ensure best-in-class media execution.
- Lead global agencies to deliver effective ATL assets.
- Develop global point-of-sale guidelines.
- Develop global merchandising guidelines.
- Guide local teams on cost-effective BTL activations.
- Lead global portfolio management.
- Develop 3-year platform strategies for growth.
- Manage global and local innovation.
- Develop a rolling 3-year innovation pipeline.
- Lead the IDEA innovation process.
- Ensure a strong innovation funnel.
- Ensure timely, accretive innovation delivery.
- Deliver top and bottom-line P&L performance.
- Ensure marketing ROI through data-driven planning.
- Leverage category data for executive decisions.
- Lead global and local marketing teams.
- Coach and develop marketing teams.
- Oversee hiring for global marketing roles.
- Manage talent development and succession planning.
- Drive collaboration with market teams.
- Facilitate best-practice sharing and inspiration.
- Conduct media trainings for marketeers.
- Conduct capability-building sessions for marketeers.
Berufserfahrung
- 12 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Benefits
Lockere Unternehmenskultur
- Flat hierarchies
Karriere- und Weiterentwicklung
- Leadership opportunities
Weiterbildungsangebote
- Strong learning and development opportunities
- Leadership trainings
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Capri Sun GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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CACapri Sun GmbH
Senior Global Brand Director(m/w/x)
Baar
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Shaping global brand strategy and marketing for an iconic kids' beverage brand. 12+ years progressive global FMCG experience in beverages or consumer goods required. International collaboration across diverse markets.
Anforderungen
- 12+ years progressive experience in global FMCG business (beverages or consumer goods)
- Proven track record leading global brand growth
- Significant experience in brand strategy, communication, media
- Experience building profitable portfolios, innovation funnels, IDEA processes
- Experience planning, leading annual brand cycles, disciplined execution
- Business acumen, P&L management, ROI, A&P budget optimization
- Experience leading global agencies for ATL campaigns
- Success in multicultural global organization, influencing stakeholders
- Deep understanding global brand management, consumer insights
- Strong grasp growth levers, pricing, P&L, ROI principles
- Exceptional understanding data, insights, analytics
- Sharp instinct creative work, media strategy, storytelling
- Adaptability to cultural contexts, global-local balance
- Skilled in experimentation, challenging status quo, seeking growth
- Ability to define, translate brand vision to global strategies
- Skilled in talent development, capability building, team leadership
- Ability to hire, develop, retain marketing talent, coaching mindset
- Skilled at building alignment across teams (sales, product, supply chain)
- Strong communication, C-suite engagement and influence
- Ability to foster trust, inclusion, best practices sharing
Aufgaben
- Shape the global brand direction.
- Lead the global marketing function and A&P budget.
- Ensure long-term brand equity.
- Ensure globally aligned brand execution.
- Develop and implement global brand marketing strategy.
- Build the annual global brand plan.
- Define platform strategies for the plan.
- Manage brand communication and A&P allocation.
- Oversee new product development launches.
- Organize the global partner event with broadcasting.
- Develop media strategies for key markets.
- Act as the global strategic media lead.
- Ensure best-in-class media execution.
- Lead global agencies to deliver effective ATL assets.
- Develop global point-of-sale guidelines.
- Develop global merchandising guidelines.
- Guide local teams on cost-effective BTL activations.
- Lead global portfolio management.
- Develop 3-year platform strategies for growth.
- Manage global and local innovation.
- Develop a rolling 3-year innovation pipeline.
- Lead the IDEA innovation process.
- Ensure a strong innovation funnel.
- Ensure timely, accretive innovation delivery.
- Deliver top and bottom-line P&L performance.
- Ensure marketing ROI through data-driven planning.
- Leverage category data for executive decisions.
- Lead global and local marketing teams.
- Coach and develop marketing teams.
- Oversee hiring for global marketing roles.
- Manage talent development and succession planning.
- Drive collaboration with market teams.
- Facilitate best-practice sharing and inspiration.
- Conduct media trainings for marketeers.
- Conduct capability-building sessions for marketeers.
Berufserfahrung
- 12 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Benefits
Lockere Unternehmenskultur
- Flat hierarchies
Karriere- und Weiterentwicklung
- Leadership opportunities
Weiterbildungsangebote
- Strong learning and development opportunities
- Leadership trainings
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Capri Sun GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Capri Sun GmbH
Branche
Food
Beschreibung
Das Unternehmen produziert Getränke und sorgt dafür, dass aus Trinkpausen Lieblingsmomente entstehen.
Noch nicht perfekt?
- Capri Sun GmbH
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