Beschreibung

As the Lead Brand Manager for International, you will play a pivotal role in shaping brand strategies and executing multi-channel marketing campaigns. Your day-to-day responsibilities will involve collaborating with global teams, analyzing market data, and ensuring alignment on messaging and product positioning.

Anforderungen

• •Bachelor’s degree
• •Minimum of 5 years working in Healthcare Industry; experience in Oncology preferred
• •Solid experience in marketing and sales roles
• •Excellent communication skills
• •Entrepreneurial mindset and willingness to take initiative
• •Ability to independently deliver quality results
• •Proven analytical skills with scientific data
• •Fluency in English and proficiency in another European language preferred
• •Ability to work cross-functionally and drive collaboration
• •Proficient in Microsoft Office and business analytics tools
• •Strong project management and leadership skills
• •Ability to travel 50% of the time
• •Authorization to work in the country

Aufgaben

• •Support the development of the annual operational and tactical brand plan
• •Collaborate with marketing colleagues in the International team and the US
• •Align marketing strategy, product positioning, messaging, and plans with stakeholders
• •Drive the evolution of brand campaigns across international markets
• •Lead the development of multi-channel marketing campaigns and communication strategies
• •Ensure integration into all promotional assets
• •Analyze qualitative and quantitative data to understand market and customer needs
• •Apply advanced business analytics and forecasting techniques
• •Manage relationships with external groups, including service vendors and agency partners
• •Ensure seamless collaboration across international teams
• •Coordinate field force training with the Commercial Excellence team and Country/Sales Managers
• •Uphold company mission and values through accountability and teamwork
• •Support and comply with the company’s Quality Management System policies
• •Maintain regular and reliable attendance
• •Act with an inclusion mindset and model these behaviors

Tools & Technologien