LEGO
Account Manager(m/w/x)
Vollzeitmit HomeofficeBerufserfahren
München
Neuer Job?Nejo!
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LELEGO
Brand Director(m/w/x)
München
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Inspiring children and families with engaging products for The LEGO Group. Leadership mentality and experience operating broad networks required. Family care leave, life insurance, and wellbeing resources.
Anforderungen
- Experience as Brand, Marketing, or Sales professional, ideally from FMCG companies or successful brands
- Track record of driving brand love, growth, and health with focus on commercial metrics
- Experience operating and developing broad networks with collaborators
- Understanding of media channels, metric setting, hypothesis testing, and test & learn culture
- Leadership mentality; envisioning, engaging, and enabling teams
- Ability to be an impactful member of a leadership team
- Self-motivated, driven for results, fun, can-do mentality
- Strong communication, conceptual thinking, and persuasion skills
- Proficiency in English
- Proficiency in German is a significant advantage
Aufgaben
- Inspire children, families, and adults with engaging products
- Lead the Brand Management team's growth and development
- Shape a high-performance, cross-functional culture in the EUC organization
- Manage HR core processes (People Dialogue, Performance Rating, Bonus)
- Develop and lead self-organizing teams for EUC go-to-market strategies
- Create and execute local marketing, communication, and execution plans
- Drive digital, experiential, and data-driven marketing innovation
- Ensure efficient and effective local marketing plan execution
- Secure strong media, social media, and event plans
- Collaborate with the marketing team on regional go-to-market strategies
- Foster strong internal relationships with regional teams
- Develop and use the LEGO Ecosystem and OESP approach
- Maintain full P&L accountability for audiences, brands, and launches
- Drive LEGO market share performance and short-term planning
- Oversee audience marketing budget management
- Represent business performance in weekly and monthly meetings
- Collaborate with Sales and Operations for business-critical decisions
- Ensure team focus on EUC business strategy and objectives
- Contribute to decision forums with a marketing and audience perspective
- Bring LEGO stories and experiences to life in EUC (Austria, Germany, Switzerland)
- Capture and integrate consumer, shopper, and market insights
- Develop engaging and innovative marketing campaigns and activations
- Collaborate with regional and global teams on campaign and product development
- Work with sales, operations, and agency partners for market success
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Benefits
Familienfreundlichkeit
- Family Care Leave
Sonstige Vorteile
- Life insurance
- Disability insurance
Mentale Gesundheitsförderung
- Wellbeing resources
Mitarbeiterrabatte
- Colleague discount
Boni & Prämien
- Bonus scheme
Flexibles Arbeiten
- Hybrid work policy
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens LEGO erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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LELEGO
Brand Director(m/w/x)
München
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Inspiring children and families with engaging products for The LEGO Group. Leadership mentality and experience operating broad networks required. Family care leave, life insurance, and wellbeing resources.
Anforderungen
- Experience as Brand, Marketing, or Sales professional, ideally from FMCG companies or successful brands
- Track record of driving brand love, growth, and health with focus on commercial metrics
- Experience operating and developing broad networks with collaborators
- Understanding of media channels, metric setting, hypothesis testing, and test & learn culture
- Leadership mentality; envisioning, engaging, and enabling teams
- Ability to be an impactful member of a leadership team
- Self-motivated, driven for results, fun, can-do mentality
- Strong communication, conceptual thinking, and persuasion skills
- Proficiency in English
- Proficiency in German is a significant advantage
Aufgaben
- Inspire children, families, and adults with engaging products
- Lead the Brand Management team's growth and development
- Shape a high-performance, cross-functional culture in the EUC organization
- Manage HR core processes (People Dialogue, Performance Rating, Bonus)
- Develop and lead self-organizing teams for EUC go-to-market strategies
- Create and execute local marketing, communication, and execution plans
- Drive digital, experiential, and data-driven marketing innovation
- Ensure efficient and effective local marketing plan execution
- Secure strong media, social media, and event plans
- Collaborate with the marketing team on regional go-to-market strategies
- Foster strong internal relationships with regional teams
- Develop and use the LEGO Ecosystem and OESP approach
- Maintain full P&L accountability for audiences, brands, and launches
- Drive LEGO market share performance and short-term planning
- Oversee audience marketing budget management
- Represent business performance in weekly and monthly meetings
- Collaborate with Sales and Operations for business-critical decisions
- Ensure team focus on EUC business strategy and objectives
- Contribute to decision forums with a marketing and audience perspective
- Bring LEGO stories and experiences to life in EUC (Austria, Germany, Switzerland)
- Capture and integrate consumer, shopper, and market insights
- Develop engaging and innovative marketing campaigns and activations
- Collaborate with regional and global teams on campaign and product development
- Work with sales, operations, and agency partners for market success
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Benefits
Familienfreundlichkeit
- Family Care Leave
Sonstige Vorteile
- Life insurance
- Disability insurance
Mentale Gesundheitsförderung
- Wellbeing resources
Mitarbeiterrabatte
- Colleague discount
Boni & Prämien
- Bonus scheme
Flexibles Arbeiten
- Hybrid work policy
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens LEGO erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
LEGO
Branche
Entertainment
Beschreibung
The LEGO Group inspires creativity and imagination through play, fostering a diverse and inclusive culture.
Noch nicht perfekt?
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