Dein persönlicher KI-Karriere-Agent
Senior E-Commerce Marketing Manager(m/w/x)
Retail media activation and performance marketing for DACH key accounts at toy manufacturer with 20,000+ employees. Leadership experience in omnichannel or e-commerce environments required. Enhanced paid family leave, performance-based bonus scheme.
Anforderungen
- Experience in E-Commerce or Omnichannel environment
- Leadership and collaborator management experience
- Track record in technology and innovation
- Experience in retail marketing and media
- Project management and agile working skills
- Solution selling skills and assertiveness
- Strong English and fluent German skills
- Participation in Child Safeguarding Background Screening
Aufgaben
- Lead and develop the DACH E-Commerce Marketing Team
- Monitor retail industry trends to develop scalable solutions
- Improve LEGO brand positioning and commercial success
- Plan and deploy performance marketing campaigns
- Manage Retail Media activations with key accounts
- Ensure consistent brand experiences across all channels
- Develop omni-channel shopper strategies using cross-functional insights
- Utilize and improve the LEGO technology stack
- Deploy impactful assets to drive engagement and conversion
- Automate asset deployment and data exchange with partners
- Collaborate with agencies and retailers to implement promotions
- Distill takeaways and insights from brand partnerships
- Build pilot programs and scale successful solutions
- Partner with Account Management and Digital Marketing teams
- Increase conversion and brand engagement throughout the year
- Coordinate with the regional E-Commerce Center of Excellence
- Share best practices with cross-functional teams
- Build E-Commerce and digital competencies across the organization
- Stay updated on latest E-Commerce industry standards
- Elevate Omnichannel roadmaps for key accounts in DACH
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- E-Commerce
- Omnichannel
- Retail Media
- Digital Merchandising
- Agile
Benefits
Boni & Prämien
- Performance-based bonus scheme
Großzügige Elternzeit
- Enhanced paid family leave
Sonstige Vorteile
- Life insurance
- Disability insurance
Mentale Gesundheitsförderung
- Wellbeing resources and benefits
Mitarbeiterrabatte
- Generous colleague discount
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
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Senior E-Commerce Marketing Manager(m/w/x)
Retail media activation and performance marketing for DACH key accounts at toy manufacturer with 20,000+ employees. Leadership experience in omnichannel or e-commerce environments required. Enhanced paid family leave, performance-based bonus scheme.
Anforderungen
- Experience in E-Commerce or Omnichannel environment
- Leadership and collaborator management experience
- Track record in technology and innovation
- Experience in retail marketing and media
- Project management and agile working skills
- Solution selling skills and assertiveness
- Strong English and fluent German skills
- Participation in Child Safeguarding Background Screening
Aufgaben
- Lead and develop the DACH E-Commerce Marketing Team
- Monitor retail industry trends to develop scalable solutions
- Improve LEGO brand positioning and commercial success
- Plan and deploy performance marketing campaigns
- Manage Retail Media activations with key accounts
- Ensure consistent brand experiences across all channels
- Develop omni-channel shopper strategies using cross-functional insights
- Utilize and improve the LEGO technology stack
- Deploy impactful assets to drive engagement and conversion
- Automate asset deployment and data exchange with partners
- Collaborate with agencies and retailers to implement promotions
- Distill takeaways and insights from brand partnerships
- Build pilot programs and scale successful solutions
- Partner with Account Management and Digital Marketing teams
- Increase conversion and brand engagement throughout the year
- Coordinate with the regional E-Commerce Center of Excellence
- Share best practices with cross-functional teams
- Build E-Commerce and digital competencies across the organization
- Stay updated on latest E-Commerce industry standards
- Elevate Omnichannel roadmaps for key accounts in DACH
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- E-Commerce
- Omnichannel
- Retail Media
- Digital Merchandising
- Agile
Benefits
Boni & Prämien
- Performance-based bonus scheme
Großzügige Elternzeit
- Enhanced paid family leave
Sonstige Vorteile
- Life insurance
- Disability insurance
Mentale Gesundheitsförderung
- Wellbeing resources and benefits
Mitarbeiterrabatte
- Generous colleague discount
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
LEGO
Branche
Manufacturing
Beschreibung
The LEGO Group inspires creativity and imagination through play, fostering a diverse and inclusive culture.
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