Beschreibung

You will drive web growth by optimizing acquisition funnels and SEO. By bridging the gap between marketing and engineering, you'll turn data-driven insights into impactful product strategies.

Anforderungen

• •Experience in driving user acquisition
• •Understanding of common Marketing Technologies
• •Adaptability in experiment-driven environments
• •Data-based decision making skills
• •Skill in data-driven opportunity identification
• •Ability to evaluate strategic opportunities
• •Alignment with company product strategy
• •Capability to evaluate ROI
• •Excellent communication for diverse audiences
• •Practical understanding of AI potential
• •Experience managing headless CMS systems
• •Fluency in English
• •80% weekly on-site presence
• •Bachelor's degree

Aufgaben

• •Own business outcomes for the web acquisition domain
• •Collaborate with designers and engineers on SEO initiatives
• •Align team activities with overarching goals and OKRs
• •Translate strategy into prioritized roadmaps and user stories
• •Identify opportunities through data analysis and market research
• •Define use cases and clear acceptance criteria
• •Formulate and test hypotheses to measure initiative outcomes
• •Coordinate with other product managers to ensure alignment
• •Onboard the marketing team to internal tools
• •Optimize marketing workflows through automation and process improvements
• •Support mobile marketing with tracking and attribution solutions
• •Monitor KPIs across the entire acquisition funnel
• •Provide structured updates and transparent prioritization to leadership

Tools & Technologien

Benefits