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Senior Social Media Marketing Manager IoT(m/w/x)
Global social media leadership for IoT solutions on LinkedIn, YouTube, and B2B platforms. Social selling program development and sales enablement experience required. Focus on thought leadership content creation and optimization.
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Anforderungen
- Several years of experience in digital marketing, social media, content, or product marketing (B2B tech preferred)
- Proven experience managing corporate social media channels and developing content strategies
- Experience with social selling, employee advocacy, or sales enablement initiatives
- Strong editorial skills and experience creating, managing, and optimizing thought leadership content
- Experience creating, managing, and optimizing channel-specific content
- Solid understanding of IoT connectivity or comparable digitalization technologies
- Ability to translate complex technical topics into engaging content for business audiences
- Hands-on experience using AI tools for marketing, content creation, research, localization, automation, and optimization
- Familiarity with AI search and generative engines (GEO)
- Understanding of content visibility in AI-driven environments
- Experience with key social media platforms (LinkedIn, YouTube, TikTok, Reddit, WeChat)
- Proficiency in marketing and content tools (Microsoft Office, LinkedIn Campaign Manager, LinkedIn Sales Navigator, YouTube Studio, Canva, Adobe Creative Suite, HeyGen, AI tools, analytics platforms)
- Excellent English skills
- Good German skills
Aufgaben
- Lead global social media presence across LinkedIn, YouTube, and B2B platforms
- Define and execute social media strategies aligned with business objectives
- Achieve social media performance goals
- Develop and enhance the Social Selling Program
- Enable sales and expert teams to communicate effectively on social media
- Create and edit IoT content formats including posts, articles, videos, carousels, case studies, and thought leadership pieces
- Translate complex IoT topics into clear, engaging, and business-relevant storytelling
- Drive AI-powered content creation, localization, repurposing, research, and performance optimization
- Lead GEO initiatives for generative AI platforms like ChatGPT, Gemini, and Perplexity
- Monitor and leverage platform developments and emerging opportunities
- Understand Reddit, YouTube, and WeChat as relevant ecosystems for community insights and content discovery
- Support cultural adaptation of content for different regions, including European markets and China
- Analyse content and social media performance
- Derive recommendations for continuous improvement of reach, engagement, relevance, and lead contribution
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
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