0044 BMS GmbH&Co.KGaA Germany
Senior Brand Manager, Oncology(m/w/x)
Vollzeitmit HomeofficeManagement
München
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
SASanten
Senior Product Manager(m/w/x)
München
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Marketing strategy development and HCP activation for ophthalmology treatments in DACH. 7+ years healthcare marketing experience required. Flexible working, recruitment accommodation.
Anforderungen
- Several years (7+) of marketing experience with strategic/operational impact
- Healthcare or pharmaceutical industry experience
- Understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing
- Developing/executing market-shaping/penetration strategies
- Translating insights into actionable strategies and outcomes
- Experience in agile, cross-functional environments
- Ability to drive initiatives independently
- Managing external partners and complex projects
- Omni-channel customer engagement background
- Understanding of digital marketing
- Understanding of HCP activation
- Understanding of analytics tools
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Strong Excel skills for data analysis and reporting
- Experience with CRM and marketing tools
- Experience with regulatory approval processes (e.g. MLR)
- Ability to structure and present complex information clearly
- German language proficiency
- English language proficiency
- French or Italian language proficiency (plus)
Aufgaben
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH region
- Design and steer HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on insights
- Develop and execute regional marketing strategies
- Plan, control, and manage SG&A budgets in DACH market
- Optimize and execute brand and campaign plans for DACH
- Create marketing and communication materials for healthcare professionals
- Conduct market, competitive, and customer analyses
- Collaborate with Sales, Medical, and Market Access teams
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
- Französisch – Grundkenntnisse
- Italienisch – Grundkenntnisse
Tools & Technologien
- Microsoft Office
- Excel
- CRM
- marketing tools
- MLR
Benefits
Flexibles Arbeiten
- Flexible ways of working
Lockere Unternehmenskultur
- Highly inclusive work environment
Sonstige Vorteile
- Recruitment accommodation
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Santen erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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München
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Marketing strategy development and HCP activation for ophthalmology treatments in DACH. 7+ years healthcare marketing experience required. Flexible working, recruitment accommodation.
Anforderungen
- Several years (7+) of marketing experience with strategic/operational impact
- Healthcare or pharmaceutical industry experience
- Understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing
- Developing/executing market-shaping/penetration strategies
- Translating insights into actionable strategies and outcomes
- Experience in agile, cross-functional environments
- Ability to drive initiatives independently
- Managing external partners and complex projects
- Omni-channel customer engagement background
- Understanding of digital marketing
- Understanding of HCP activation
- Understanding of analytics tools
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Strong Excel skills for data analysis and reporting
- Experience with CRM and marketing tools
- Experience with regulatory approval processes (e.g. MLR)
- Ability to structure and present complex information clearly
- German language proficiency
- English language proficiency
- French or Italian language proficiency (plus)
Aufgaben
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH region
- Design and steer HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on insights
- Develop and execute regional marketing strategies
- Plan, control, and manage SG&A budgets in DACH market
- Optimize and execute brand and campaign plans for DACH
- Create marketing and communication materials for healthcare professionals
- Conduct market, competitive, and customer analyses
- Collaborate with Sales, Medical, and Market Access teams
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
- Französisch – Grundkenntnisse
- Italienisch – Grundkenntnisse
Tools & Technologien
- Microsoft Office
- Excel
- CRM
- marketing tools
- MLR
Benefits
Flexibles Arbeiten
- Flexible ways of working
Lockere Unternehmenskultur
- Highly inclusive work environment
Sonstige Vorteile
- Recruitment accommodation
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Santen erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Santen
Branche
Pharmaceuticals
Beschreibung
The company is committed to advancing eye care and improving the quality of life for patients worldwide.
Noch nicht perfekt?
- 0044 BMS GmbH&Co.KGaA Germany
Senior Brand Manager, Oncology(m/w/x)
Vollzeitmit HomeofficeManagementMünchen - qinX
Brand Manager Rare Diseases DACH(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen - Ipsen Pharma GmbH
Brand Manager Neuroscience(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenMünchen - Ipsen Pharma GmbH
Product Manager Rare Diseases(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenMünchen - Ipsen Pharma GmbH
Senior Medical Lead - New Launches(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen