Beschreibung

In this role, you will drive user acquisition for both B2C and B2B markets, optimizing marketing strategies and budgets while experimenting with new channels. Your efforts will shape the brand's presence and contribute significantly to global growth.

Anforderungen

• •2-3+ years of relevant Performance Marketing experience
• •Strong experience in acquiring and converting B2C and/or B2B users via Paid Search, Paid Social, Display and/or Video
• •Highly analytical and data-driven mindset
• •Track record in experimenting with new strategies, channels and frameworks
• •Experience in tracking and attribution
• •Fluency in German and English

Aufgaben

• •Oversee demand generation and marketing efforts across various channels
• •Drive growth of B2C and B2B user acquisition
• •Convert users into customers to accelerate global growth
• •Aggressively grow the number of acquired customers via paid channels
• •Ensure cost-per-customer targets are met
• •Analyze and report on campaign performance
• •Optimize channel mix and budgets for efficiency
• •Collaborate with the Data team to enhance insights and decision-making
• •Continuously experiment within existing and new channels
• •Address underserved user groups to drive growth and efficiency
• •Transform the brand and product offering into effective marketing campaigns
• •Work with the creative team to create high-performing ads
• •Engage with senior management on marketing and brand strategy
• •Define channel strategy and manage the marketing budget
• •Develop marketing plans and forecasts with KPI metrics
• •Use data and analytics to inform investment and optimization

Benefits