Dein persönlicher KI-Karriere-Agent
Senior Marketing Manager(m/w/x)
Executing integrated app install campaigns for multi-mobility services across 9 European markets. 3-5+ years B2C app marketing experience required. Sabbatical and special leave policies.
Anforderungen
- 3-5+ years B2C marketing experience
- Strong focus on app marketing
- Experience in fast-paced or international environment
- Proven experience scaling user acquisition campaigns
- Experience owning user acquisition campaigns
- Multi-channel campaign experience
- Hands-on agency collaboration experience
- Strong organizational skills
- Strong communication skills
- Ability to manage multiple projects
- Ability to work independently
- Fluent German skills
- Good English skills
- CV submission in English
Aufgaben
- Support developing the local marketing plan for Germany
- Execute the local marketing plan for Germany
- Plan integrated campaigns
- Execute integrated campaigns
- Drive app installs
- Acquire new users
- Drive engagement of current users
- Drive reactivation of current users
- Manage day-to-day campaign execution
- Coordinate campaign content
- Manage digital ads for campaigns
- Manage campaign timelines
- Support execution of ATL campaigns
- Support execution of BTL campaigns
- Align ATL and BTL campaigns with digital and app growth objectives
- Brief creative agencies
- Coordinate creative agencies
- Collaborate with creative agencies
- Brief media agencies
- Coordinate media agencies
- Collaborate with media agencies
- Ensure campaigns are delivered on time
- Ensure campaigns are delivered on budget
- Ensure campaigns align with brand guidelines
- Monitor campaign performance
- Contribute to post-campaign analysis
- Contribute to campaign learnings
- Work cross-functionally with local stakeholders
- Work cross-functionally with central stakeholders
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fortgeschritten
Tools & Technologien
- B2C marketing
- app marketing
- user acquisition campaigns
- multi-channel campaigns
Benefits
Flexibles Arbeiten
- Flexible working arrangements
Weiterbildungsangebote
- LinkedIn Learning
Workation & Sabbatical
- Sabbatical and special leave policies
- Short term EU work policy
Mitarbeiterrabatte
- WeRoad partnership
Mehr Urlaubstage
- Birthday off
- 24th and 31st December off
Sonstige Vorteile
- Mobility Credit
Mentale Gesundheitsförderung
- Employee assistance program
Noch nicht perfekt?
- FREENOWVollzeitnur vor OrtSeniorHamburg, Berlin
- ABOUT YOU
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Lead Product Marketing(m/w/x)
Vollzeitnur vor OrtSeniorHamburg
Senior Marketing Manager(m/w/x)
Executing integrated app install campaigns for multi-mobility services across 9 European markets. 3-5+ years B2C app marketing experience required. Sabbatical and special leave policies.
Anforderungen
- 3-5+ years B2C marketing experience
- Strong focus on app marketing
- Experience in fast-paced or international environment
- Proven experience scaling user acquisition campaigns
- Experience owning user acquisition campaigns
- Multi-channel campaign experience
- Hands-on agency collaboration experience
- Strong organizational skills
- Strong communication skills
- Ability to manage multiple projects
- Ability to work independently
- Fluent German skills
- Good English skills
- CV submission in English
Aufgaben
- Support developing the local marketing plan for Germany
- Execute the local marketing plan for Germany
- Plan integrated campaigns
- Execute integrated campaigns
- Drive app installs
- Acquire new users
- Drive engagement of current users
- Drive reactivation of current users
- Manage day-to-day campaign execution
- Coordinate campaign content
- Manage digital ads for campaigns
- Manage campaign timelines
- Support execution of ATL campaigns
- Support execution of BTL campaigns
- Align ATL and BTL campaigns with digital and app growth objectives
- Brief creative agencies
- Coordinate creative agencies
- Collaborate with creative agencies
- Brief media agencies
- Coordinate media agencies
- Collaborate with media agencies
- Ensure campaigns are delivered on time
- Ensure campaigns are delivered on budget
- Ensure campaigns align with brand guidelines
- Monitor campaign performance
- Contribute to post-campaign analysis
- Contribute to campaign learnings
- Work cross-functionally with local stakeholders
- Work cross-functionally with central stakeholders
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fortgeschritten
Tools & Technologien
- B2C marketing
- app marketing
- user acquisition campaigns
- multi-channel campaigns
Benefits
Flexibles Arbeiten
- Flexible working arrangements
Weiterbildungsangebote
- LinkedIn Learning
Workation & Sabbatical
- Sabbatical and special leave policies
- Short term EU work policy
Mitarbeiterrabatte
- WeRoad partnership
Mehr Urlaubstage
- Birthday off
- 24th and 31st December off
Sonstige Vorteile
- Mobility Credit
Mentale Gesundheitsförderung
- Employee assistance program
Über das Unternehmen
FREENOW
Branche
Transportation
Beschreibung
The company empowers smarter mobility decisions, helping people to move freely and cities to thrive.
Noch nicht perfekt?
- FREENOW
Senior Marketing Manager(m/w/x)
Vollzeitnur vor OrtSeniorHamburg, Berlin - ABOUT YOU
Marketing Manager - App Marketing(m/w/x)
Vollzeitnur vor OrtBerufserfahrenHamburg - PA Solutions
Marketing Manager(m/w/x)
Vollzeitnur vor OrtSeniorBerlin, Wien, Hamburg, Frankfurt am Main, Leipzig, Dresden, Hannover, Bratislava, Münster, Linz - ABOUT YOU
Lead Product Marketing(m/w/x)
Vollzeitnur vor OrtSeniorHamburg - SCAYLE
Lead Product Marketing(m/w/x)
Vollzeitnur vor OrtSeniorHamburg