Beschreibung

As a Senior Global Brand Manager for Women's Health, you will shape brand strategies, ensure consistency, and lead innovative campaigns while collaborating with teams worldwide to enhance brand presence and market success.

Anforderungen

• •Completed studies in Marketing, Business Administration, or similar experience
• •Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
• •Proven track record in developing and implementing brand strategies and campaigns
• •Strong analytical skills and experience in conducting market research
• •Creativity combined with a strategic approach
• •Ideally first experiences with the How Brands Grow approach to evidence-based marketing
• •Ability to work in a dynamic international environment and lead cross-functional teams
• •Proficiency in English, both written and spoken

Aufgaben

• •Develop a mid-term vision and strategy for Women's Health brands
• •Design and maintain brand identity for consistency across channels
• •Oversee the entire brand experience throughout the product lifecycle
• •Analyze campaign results and consumer insights for improvement
• •Manage and maintain global brand books for a consistent presence
• •Conduct market and consumer research to derive actionable insights
• •Lead product portfolio and lifecycle management for market success
• •Plan and monitor brand budgets for financial efficiency
• •Share and lead the global brand community to promote best practices
• •Develop and implement strategies to enhance brand awareness
• •Create core creative ideas and campaigns for global brand strategy
• •Define compelling brand stories based on consumer insights
• •Collaborate closely with relevant country colleagues

Benefits