Beschreibung

You will drive German growth by tailoring financial products to SME needs. From conducting market research to executing GTM strategies, you will ensure every product launch succeeds.

Anforderungen

• •5+ years' product marketing or commercial management experience
• •Experience in SME, SaaS, or fintech
• •Experience in accounting, insurance, or business services advantageous
• •Critical engagement and constructive feedback skills
• •Data-driven approach to market trends and KPIs
• •Experience scaling complex products in fast-growing companies
• •Foundational understanding of CRM and performance marketing
• •Experience building value propositions for SaaS products
• •Organized, resilient, and independent work style
• •Experience navigating global product development and localization
• •Self-starter with effective execution skills
• •Fluency in English and German

Aufgaben

• •Expand and manage the German product portfolio
• •Develop and execute GTM strategies for dedicated product lines
• •Perform local market research and product discovery
• •Collaborate with global product managers on locally relevant products
• •Lead German market projects with international teams
• •Drive revenue growth and meet specific financial targets
• •Align product offerings with pricing and go-to-market initiatives
• •Define and update local marketing and sales plans
• •Track performance and initiate corrective actions
• •Manage CRM, customer lifecycle, and content strategies
• •Create and maintain marketing copy and customer-facing materials
• •Ensure marketing collateral complies with German legislation
• •Coordinate with regional operations for operational readiness
• •Perform quality assurance before releasing product features
• •Act as the internal point of contact for functionality questions

Tools & Technologien

Benefits