Dentsu International Switzerland AG
Senior Planning Specialist TV(m/w/x)
Vollzeitmit HomeofficeSenior
Zürich
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
DEDentsu International Switzerland AG
Senior Buying & Planning Specialist TV(m/w/x)
Zürich
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Negotiating and booking TV advertising spots for media agencies. Flexible working hours, 25 days of holidays.
Aufgaben
- Lead TV advertising spot buying, negotiation, booking, and optimization
- Plan and execute TV media strategies aligned with client objectives, audience targets, and KPIs
- Develop clear and effective TV media plans based on client objectives, target audiences, and KPIs
- Define optimal channel mix, programs, and time slots for efficient audience reach
- Translate client briefs into actionable TV strategies with account and buying teams
- Analyze audience data to identify key viewing behaviors, segments, and opportunities
- Monitor campaign performance using TV metrics like reach, frequency, and GRPs
- Deliver post-campaign analysis and recommendations for future optimization
- Build and manage TV budgets for efficient allocation across channels and campaigns
- Optimize spend to maximize reach, GRPs, and overall campaign efficiency
- Recommend budget distribution across networks, formats, and time periods
- Stay updated on TV, OTT, and streaming market trends and audience developments
- Identify new opportunities like special events, new channels, or emerging media formats
- Present TV media plans, strategies, and campaign results to clients
- Act as the main point of contact for TV buying-related matters
- Build and maintain strong relationships with broadcasters and media partners
- Support and mentor junior planners and buyers
- Share best practices and contribute to continuous improvement within the team
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Matura
Sprachen
- Englisch – verhandlungssicher
Benefits
Attraktive Vergütung
- Overtime compensation
Flexibles Arbeiten
- Flexible working hours
- Independent home office management
Sinnstiftende Arbeit
- 2 volunteer days
Mehr Urlaubstage
- 3 extra wellness days
Mentale Gesundheitsförderung
- Mental Health First Aider
- Employee Assistance program
Modernes Büro
- State-of-the-art office space
Ergonomischer Arbeitsplatz
- Ergonomically equipped workstations
Lockere Unternehmenskultur
- Pet friendly offices
Weiterbildungsangebote
- Full access to Dentsu Academy
- On-site learning sessions
- Online language courses
Boni & Prämien
- Referral bonus program
Workation & Sabbatical
- Workation possibility
Team Events & Ausflüge
- Company parties
- Aperos
Snacks & Getränke
- Monthly breakfasts
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Dentsu International Switzerland AG erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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DEDentsu International Switzerland AG
Senior Buying & Planning Specialist TV(m/w/x)
Zürich
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Negotiating and booking TV advertising spots for media agencies. Flexible working hours, 25 days of holidays.
Aufgaben
- Lead TV advertising spot buying, negotiation, booking, and optimization
- Plan and execute TV media strategies aligned with client objectives, audience targets, and KPIs
- Develop clear and effective TV media plans based on client objectives, target audiences, and KPIs
- Define optimal channel mix, programs, and time slots for efficient audience reach
- Translate client briefs into actionable TV strategies with account and buying teams
- Analyze audience data to identify key viewing behaviors, segments, and opportunities
- Monitor campaign performance using TV metrics like reach, frequency, and GRPs
- Deliver post-campaign analysis and recommendations for future optimization
- Build and manage TV budgets for efficient allocation across channels and campaigns
- Optimize spend to maximize reach, GRPs, and overall campaign efficiency
- Recommend budget distribution across networks, formats, and time periods
- Stay updated on TV, OTT, and streaming market trends and audience developments
- Identify new opportunities like special events, new channels, or emerging media formats
- Present TV media plans, strategies, and campaign results to clients
- Act as the main point of contact for TV buying-related matters
- Build and maintain strong relationships with broadcasters and media partners
- Support and mentor junior planners and buyers
- Share best practices and contribute to continuous improvement within the team
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Matura
Sprachen
- Englisch – verhandlungssicher
Benefits
Attraktive Vergütung
- Overtime compensation
Flexibles Arbeiten
- Flexible working hours
- Independent home office management
Sinnstiftende Arbeit
- 2 volunteer days
Mehr Urlaubstage
- 3 extra wellness days
Mentale Gesundheitsförderung
- Mental Health First Aider
- Employee Assistance program
Modernes Büro
- State-of-the-art office space
Ergonomischer Arbeitsplatz
- Ergonomically equipped workstations
Lockere Unternehmenskultur
- Pet friendly offices
Weiterbildungsangebote
- Full access to Dentsu Academy
- On-site learning sessions
- Online language courses
Boni & Prämien
- Referral bonus program
Workation & Sabbatical
- Workation possibility
Team Events & Ausflüge
- Company parties
- Aperos
Snacks & Getränke
- Monthly breakfasts
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Dentsu International Switzerland AG erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Dentsu International Switzerland AG
Branche
Marketing
Beschreibung
Dentsu is a global marketing and advertising agency network specializing in creating meaningful media experiences and driving business transformation.
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