Dein persönlicher KI-Karriere-Agent
Senior Brand Manager(m/w/x)
Brand marketing for Germany's largest digital lottery operator, leading integrated campaigns across channels. Several years of digital brand marketing experience required. Unlimited vacation days, €1,500 annual development budget.
Anforderungen
- Several years of similar brand or marketing experience
- Strong understanding of brand marketing and positioning in digital environment
- Analytical mindset with data and customer insights experience
- Broad knowledge of relevant marketing channels
- Hands-on experience planning and executing integrated marketing campaigns
- Experience working with creative teams, agencies, and content productions
- Strong project management and organizational skills
- Experience managing budgets and optimizing marketing spend
- Experience with analytics, attribution, and marketing measurement models
- Professional proficiency in German, written and spoken
- Experience in performance marketing, CRM, or evidence-based marketing is a plus
- Experience in e-commerce and start-up or scale-up environments is a plus
Aufgaben
- Translate strategic direction into brand marketing activities
- Collaborate with media, CRM, creative, and product teams
- Lead integrated marketing campaigns across channels
- Manage agencies and content creators for high-quality communications
- Use market research and customer insights to identify growth
- Optimize campaign performance with analytics and data
- Align marketing initiatives with product, legal, and compliance
- Manage marketing budgets and resource allocation
- Report campaign performance and key learnings
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
Benefits
Sonstige Zulagen
- Annual development budget of €1,500
- Monthly mobility allowance of €30
Lockere Unternehmenskultur
- Trust and autonomy
Flexibles Arbeiten
- Flexible work options
Mehr Urlaubstage
- Unlimited vacation days
- 30-day yearly vacation allowance
Workation & Sabbatical
- Workations abroad
Firmenfahrrad
- Company bike leasing program
Betriebliche Altersvorsorge
- Company pension scheme
Gesundheits- & Fitnessangebote
- Subsidized EGYM WELLPASS membership
Team Events & Ausflüge
- Quarterly company events
- Regular team activities
- Treat Thursdays
Gratis oder Vergünstigte Mahlzeiten
- Healthy Tuesday lunches
Gefällt dir diese Stelle?
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Senior Brand Manager(m/w/x)
Brand marketing for Germany's largest digital lottery operator, leading integrated campaigns across channels. Several years of digital brand marketing experience required. Unlimited vacation days, €1,500 annual development budget.
Anforderungen
- Several years of similar brand or marketing experience
- Strong understanding of brand marketing and positioning in digital environment
- Analytical mindset with data and customer insights experience
- Broad knowledge of relevant marketing channels
- Hands-on experience planning and executing integrated marketing campaigns
- Experience working with creative teams, agencies, and content productions
- Strong project management and organizational skills
- Experience managing budgets and optimizing marketing spend
- Experience with analytics, attribution, and marketing measurement models
- Professional proficiency in German, written and spoken
- Experience in performance marketing, CRM, or evidence-based marketing is a plus
- Experience in e-commerce and start-up or scale-up environments is a plus
Aufgaben
- Translate strategic direction into brand marketing activities
- Collaborate with media, CRM, creative, and product teams
- Lead integrated marketing campaigns across channels
- Manage agencies and content creators for high-quality communications
- Use market research and customer insights to identify growth
- Optimize campaign performance with analytics and data
- Align marketing initiatives with product, legal, and compliance
- Manage marketing budgets and resource allocation
- Report campaign performance and key learnings
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
Benefits
Sonstige Zulagen
- Annual development budget of €1,500
- Monthly mobility allowance of €30
Lockere Unternehmenskultur
- Trust and autonomy
Flexibles Arbeiten
- Flexible work options
Mehr Urlaubstage
- Unlimited vacation days
- 30-day yearly vacation allowance
Workation & Sabbatical
- Workations abroad
Firmenfahrrad
- Company bike leasing program
Betriebliche Altersvorsorge
- Company pension scheme
Gesundheits- & Fitnessangebote
- Subsidized EGYM WELLPASS membership
Team Events & Ausflüge
- Quarterly company events
- Regular team activities
- Treat Thursdays
Gratis oder Vergünstigte Mahlzeiten
- Healthy Tuesday lunches
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
ZEAL Network SE
Branche
Entertainment
Beschreibung
The company is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24.
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