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GIGiesecke + Devrient GmbH

Product Marketing Manager / Paytech Card(m/w/x)

München
VollzeitVor OrtSenior
AI/ML

Global product marketing for payment cards and Fintech, developing segmentation and go-to-market strategies. 5+ years B2B Product Marketing experience, including content and digital marketing, required. International collaboration across diverse markets.

Anforderungen

  • 5+ years Product Marketing experience (B2B context), Content Marketing, Social Media management, Digital Marketing
  • Relevant Sales or Business Development experience (alternative for exceptional candidates)
  • Experience in retail banking/retail payments/fintech industry (strong benefit)
  • Professional English level (writing, oral communication, presentations)
  • Strong LinkedIn experience and profile
  • Personal engagement
  • Passion
  • Strong interpersonal and communication skills
  • Experience using AI (LLM) tools for content generation and analysis
  • Ability to coordinate and drive projects across multiple teams and geographies
  • Ability to deliver compelling messaging of G+D’s value proposition
  • Proven ability to work in an international environment

Aufgaben

  • Develop customer segmentation strategies.
  • Define product positioning.
  • Design value propositions.
  • Conduct competitive analysis.
  • Develop go-to-market strategies.
  • Define customer personas.
  • Define global product marketing strategies.
  • Execute global product marketing plans.
  • Lead global product marketing initiatives.
  • Create product collaterals.
  • Create sales assets.
  • Align product collaterals and sales assets.
  • Create high-quality posts with AI/LLM tools.
  • Write high-quality articles with AI/LLM tools.
  • Develop high-quality case studies with AI/LLM tools.
  • Develop global messaging frameworks for localization.
  • Develop global campaign toolkits for localization.
  • Partner with Corporate Communications on PR initiatives.
  • Partner with Corporate Communications on LinkedIn initiatives.
  • Partner with Corporate Communications on media initiatives.
  • Design and coordinate global webinars.
  • Design and coordinate in-house events.
  • Design and coordinate industry conferences.
  • Support regional event implementation.
  • Collaborate with local marketing teams.
  • Collaborate with sales heads.
  • Collaborate with global portfolio stakeholders.
  • Engage proactively with business units.
  • Engage proactively with partner companies.
  • Mentor and enable local sales teams on digital channels.
  • Manage and coordinate marketing for Central Europe & UK.
  • Monitor global market developments.
  • Monitor competitor developments.
  • Identify relevant market trends.
  • Collaborate with internal marketing, portfolio, and sales teams.
  • Engage with industry associations.
  • Engage with media partners.
  • Engage with partner companies.
  • Engage with external marketing agencies.

Berufserfahrung

  • 5 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • LinkedIn
  • AI (LLM) tools
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Giesecke + Devrient GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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