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Patient Marketing Manager(m/w/x)
Marketing strategy for ZEISS EyeCare Network and global product launches in ophthalmology. Master's degree and substantial B2C/B2B healthcare marketing experience required. International collaboration with country marketing leads.
Anforderungen
- Master’s degree in Business Administration, Marketing, or related field
- Substantial experience as a marketing manager, brand manager, or consultant in healthcare sector
- Proven history of driving product launches and marketing initiatives for B2C and B2B sectors
- Hands-on experience in defining, planning, and executing project plans
- Solid foundation in campaign reporting and KPI development
- Strong interpersonal, intercultural, and international skills
- Openness to international travel (10-20%)
Aufgaben
- Define and implement a marketing strategy for the ZEISS EyeCare Network
- Collaborate with the Strategic Marketing lead and country marketing leads
- Develop integrated marketing plans for global product launches
- Present strategic initiatives to internal and external stakeholders
- Work with stakeholders to implement the growth strategy for the ZEISS EyeCare Network
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Noch nicht perfekt?
- Carl Zeiss Meditec AGVollzeitnur vor OrtBerufserfahrenBerlin
- Carl Zeiss Meditec AG
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Patient Marketing Manager(m/w/x)
Marketing strategy for ZEISS EyeCare Network and global product launches in ophthalmology. Master's degree and substantial B2C/B2B healthcare marketing experience required. International collaboration with country marketing leads.
Anforderungen
- Master’s degree in Business Administration, Marketing, or related field
- Substantial experience as a marketing manager, brand manager, or consultant in healthcare sector
- Proven history of driving product launches and marketing initiatives for B2C and B2B sectors
- Hands-on experience in defining, planning, and executing project plans
- Solid foundation in campaign reporting and KPI development
- Strong interpersonal, intercultural, and international skills
- Openness to international travel (10-20%)
Aufgaben
- Define and implement a marketing strategy for the ZEISS EyeCare Network
- Collaborate with the Strategic Marketing lead and country marketing leads
- Develop integrated marketing plans for global product launches
- Present strategic initiatives to internal and external stakeholders
- Work with stakeholders to implement the growth strategy for the ZEISS EyeCare Network
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Über das Unternehmen
Carl Zeiss Meditec AG
Branche
Healthcare
Beschreibung
The company has been driving progress in ophthalmology and microsurgery for over 100 years, improving patients' lives worldwide.
Noch nicht perfekt?
- Carl Zeiss Meditec AG
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