Dein persönlicher KI-Karriere-Agent
Marketing Specialist BDX - Central Europe(m/w/x)
Marketing asset coordination, adaptation, and maintenance for medical technology products. Proven B2B Digital Marketing track record, ideally MedTech, essential. Focus on omnichannel campaign execution.
Anforderungen
- Proven track record in B2B Digital Marketing (ideally in MedTech)
- Solid understanding of CRM
- Solid understanding of CMS
- Solid understanding of approval processes
- Solid understanding of Analytics across customer lifecycle in regulated B2B environment
- 4+ years experience in Digital Marketing in B2B Industry (ideally in healthcare or regulated industry)
- Bachelor’s degree in Marketing, Business, Communications, digital Marketing or related field
- Proven track record working on omnichannel campaigns
- Experience working in a Matrix organization
- First-hand experience with SFDC or CRM equivalent
- First-hand experience with LinkedIn (ideally LinkedIn Sales Navigator)
- Experience with Analytics (SFDC, Power BI, Google Analytics)
- Experience with CMS and AEM (a plus)
- Experience with Veeva Vault, Showpad, Buy Smart (a plus)
- Native German-speaking
- Business-fluent English
- Proficiency on Gen AI
- Strong analytical skills
- Ability to work independently
- Teamwork ability
- Excellent written communication skills for digital content
- Mastery of Microsoft Suite (especially PowerPoint & Excel)
- Influencing skills
- Teaching skills
- Strong interest in healthcare
Aufgaben
- Support, adapt, and execute local corporate marketing strategies.
- Execute omnichannel marketing activities.
- Coordinate marketing asset creation, adaptation, translation, and approval.
- Support strategic and key customer campaigns.
- Maintain corporate assets like decks, videos, and boilerplates.
- Manage internal and external asset repositories.
- Curate and refresh bd.com for GSA.
- Coordinate cross-functional stakeholders.
- Ensure timely and compliant execution.
- Maintain efficient communication within the BD Matrix.
- Collaborate with internal and external partners.
- Ensure consistent messaging and branding across all channels.
- Monitor marketing campaign performance.
- Measure campaign performance with Salesforce.com and Power BI.
- Provide insights and recommendations for continuous improvement.
- Localize and deploy ESG-related marketing assets.
- Integrate sustainability topics into campaigns.
- Integrate sustainability topics into key account activities.
- Provide ad hoc administrative support.
Berufserfahrung
- 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- CMS
- SFDC
- LinkedIn Sales Navigator
- Power BI
- Google Analytics
- AEM
- Veeva Vault
- Showpad
- Buy Smart
- Gen AI
- Microsoft Suite
- PowerPoint
- Excel
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
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Marketing Specialist BDX - Central Europe(m/w/x)
Marketing asset coordination, adaptation, and maintenance for medical technology products. Proven B2B Digital Marketing track record, ideally MedTech, essential. Focus on omnichannel campaign execution.
Anforderungen
- Proven track record in B2B Digital Marketing (ideally in MedTech)
- Solid understanding of CRM
- Solid understanding of CMS
- Solid understanding of approval processes
- Solid understanding of Analytics across customer lifecycle in regulated B2B environment
- 4+ years experience in Digital Marketing in B2B Industry (ideally in healthcare or regulated industry)
- Bachelor’s degree in Marketing, Business, Communications, digital Marketing or related field
- Proven track record working on omnichannel campaigns
- Experience working in a Matrix organization
- First-hand experience with SFDC or CRM equivalent
- First-hand experience with LinkedIn (ideally LinkedIn Sales Navigator)
- Experience with Analytics (SFDC, Power BI, Google Analytics)
- Experience with CMS and AEM (a plus)
- Experience with Veeva Vault, Showpad, Buy Smart (a plus)
- Native German-speaking
- Business-fluent English
- Proficiency on Gen AI
- Strong analytical skills
- Ability to work independently
- Teamwork ability
- Excellent written communication skills for digital content
- Mastery of Microsoft Suite (especially PowerPoint & Excel)
- Influencing skills
- Teaching skills
- Strong interest in healthcare
Aufgaben
- Support, adapt, and execute local corporate marketing strategies.
- Execute omnichannel marketing activities.
- Coordinate marketing asset creation, adaptation, translation, and approval.
- Support strategic and key customer campaigns.
- Maintain corporate assets like decks, videos, and boilerplates.
- Manage internal and external asset repositories.
- Curate and refresh bd.com for GSA.
- Coordinate cross-functional stakeholders.
- Ensure timely and compliant execution.
- Maintain efficient communication within the BD Matrix.
- Collaborate with internal and external partners.
- Ensure consistent messaging and branding across all channels.
- Monitor marketing campaign performance.
- Measure campaign performance with Salesforce.com and Power BI.
- Provide insights and recommendations for continuous improvement.
- Localize and deploy ESG-related marketing assets.
- Integrate sustainability topics into campaigns.
- Integrate sustainability topics into key account activities.
- Provide ad hoc administrative support.
Berufserfahrung
- 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- CMS
- SFDC
- LinkedIn Sales Navigator
- Power BI
- Google Analytics
- AEM
- Veeva Vault
- Showpad
- Buy Smart
- Gen AI
- Microsoft Suite
- PowerPoint
- Excel
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Becton Dickinson GmbH Germany
Branche
Healthcare
Beschreibung
Das Unternehmen ist eines der größten globalen Medizintechnologie-Unternehmen, das sich für ein nachhaltig robustes Gesundheitswesen engagiert.
Noch nicht perfekt?
- Becton, Dickinson and Company
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Vollzeitnur vor OrtSeniorHeidelberg, Karlsruheab 59.475 / Jahr - ABB AG
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Vollzeitnur vor OrtBerufserfahrenHeidelberg - Freudenberg FST GmbH
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Vollzeitnur vor OrtBerufserfahrenWeinheim