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Marketing Manager Integrated Marketing Communications & Activation(m/w/x)
Developing media and digital strategies for 50+ premium spirits brands, overseeing media buying accounting. 8+ years in multinational F&B media/digital management and 4-5 years media buying experience required. 30 days vacation, fitness center subsidy, company pension plan.
Anforderungen
- 8+ years experience as Media and Digital Manager in multinational F&B companies
- 4-5 years media buying experience
- University degree
- Master in Marketing & Communications (plus)
- Fluent German and English knowledge
- Media and Digital Media management
- Knowledge of Media/Digital Media market structure, trends, technologies
- Budget management
- Media buying and legislation knowledge
- Web communication strategy design and development knowledge
- Media and PR agencies management
- Consumer Events Management
- Consumer management, engagement, interactions via digital/social channels
- Ability to work in matrix organization
- Negotiation and Conflict management
- Project Management
- Leadership skills
- Self-motivation, KPI and target driven
- People Management and Development
Aufgaben
- Develop media and digital strategies
- Oversee digital and social media activities
- Build an effective network of media partners
- Guarantee best agreement conditions and prices
- Oversee the accounting cycle for media buying
- Develop Brand PR initiatives, optimizing budget
- Design, plan, and execute consumer events, optimizing budget
- Ensure consistent brand placement on media channels
- Plan effective and efficient media mix
- Explore innovative communication solutions
- Contribute proactively to marketing plan and creative platform
- Coach marketing and commercial teams on media, PR, and event trends
- Amplify and communicate key events and trade activations
- Define and execute a local CRM strategy
- Qualify media and digital agencies
- Select digital and social media channels
- Evaluate co-marketing and product placement opportunities
- Allocate budget for media initiatives
- Activate and partner with Brand PR agencies
- Define KPIs for digital, PR, and consumer events
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- social media
- Web advertising
- Website Management
- Web sites
Benefits
Flexibles Arbeiten
- Flexible working hours
- Remote work options
Mehr Urlaubstage
- 30 days of vacation
- Special leave
Gesundheits- & Fitnessangebote
- Fitness center subsidy
Betriebliche Altersvorsorge
- Company pension plan
Boni & Prämien
- Anniversary payments
Sonstige Vorteile
- Comprehensive onboarding
Mitarbeiterrabatte
- Discounted employee purchases & free products
Team Events & Ausflüge
- Exciting team events
Gratis oder Vergünstigte Mahlzeiten
- Lunch vouchers
Öffi Tickets
- Deutschlandticket
Noch nicht perfekt?
- MediaMarktSaturn Retail GroupVollzeitmit HomeofficeBerufserfahrenMünchen, Ingolstadt
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Marketing Manager Integrated Marketing Communications & Activation(m/w/x)
Developing media and digital strategies for 50+ premium spirits brands, overseeing media buying accounting. 8+ years in multinational F&B media/digital management and 4-5 years media buying experience required. 30 days vacation, fitness center subsidy, company pension plan.
Anforderungen
- 8+ years experience as Media and Digital Manager in multinational F&B companies
- 4-5 years media buying experience
- University degree
- Master in Marketing & Communications (plus)
- Fluent German and English knowledge
- Media and Digital Media management
- Knowledge of Media/Digital Media market structure, trends, technologies
- Budget management
- Media buying and legislation knowledge
- Web communication strategy design and development knowledge
- Media and PR agencies management
- Consumer Events Management
- Consumer management, engagement, interactions via digital/social channels
- Ability to work in matrix organization
- Negotiation and Conflict management
- Project Management
- Leadership skills
- Self-motivation, KPI and target driven
- People Management and Development
Aufgaben
- Develop media and digital strategies
- Oversee digital and social media activities
- Build an effective network of media partners
- Guarantee best agreement conditions and prices
- Oversee the accounting cycle for media buying
- Develop Brand PR initiatives, optimizing budget
- Design, plan, and execute consumer events, optimizing budget
- Ensure consistent brand placement on media channels
- Plan effective and efficient media mix
- Explore innovative communication solutions
- Contribute proactively to marketing plan and creative platform
- Coach marketing and commercial teams on media, PR, and event trends
- Amplify and communicate key events and trade activations
- Define and execute a local CRM strategy
- Qualify media and digital agencies
- Select digital and social media channels
- Evaluate co-marketing and product placement opportunities
- Allocate budget for media initiatives
- Activate and partner with Brand PR agencies
- Define KPIs for digital, PR, and consumer events
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- social media
- Web advertising
- Website Management
- Web sites
Benefits
Flexibles Arbeiten
- Flexible working hours
- Remote work options
Mehr Urlaubstage
- 30 days of vacation
- Special leave
Gesundheits- & Fitnessangebote
- Fitness center subsidy
Betriebliche Altersvorsorge
- Company pension plan
Boni & Prämien
- Anniversary payments
Sonstige Vorteile
- Comprehensive onboarding
Mitarbeiterrabatte
- Discounted employee purchases & free products
Team Events & Ausflüge
- Exciting team events
Gratis oder Vergünstigte Mahlzeiten
- Lunch vouchers
Öffi Tickets
- Deutschlandticket
Über das Unternehmen
Campari Deutschland GmbH
Branche
Food
Beschreibung
Campari Group is a major player in the global branded spirits industry with over 50 premium brands marketed in over 190 markets.
Noch nicht perfekt?
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