Dein persönlicher KI-Karriere-Agent
Lead Professional, Media Relations(m/w/x)
Developing Germany-specific football communication strategies and sports/culture campaigns for a global athletic brand, building media and creator networks. Exceptional understanding of the German media landscape and football's cultural role essential. Strategic ownership of communication campaigns.
Anforderungen
- Deep expertise in communications
- Exceptional understanding of German media landscape
- Knowledge of sport's influence on culture, style, and communities
- Understanding of football's role in German culture and business
- Strategic thinking
- Collaborative action
- Agility
- Natural storytelling with strong POV
- Ability to confidently guide partners at all levels
- Proactive opportunity identification
- Meaningful relationship building
- Ability to elevate resonant narratives
- Curiosity, creativity, and growth mindset
- Extensive experience in corporate communications or public relations for major sports or global organizations
- Strong senior-level media network in Germany across traditional, social and football-specific outlets
- Deep understanding of evolving social and sports platforms, tools and technologies (Gen Z focus)
- Proven track record creating and executing strategic communications plans that drive narrative-led storytelling
- Strong end-to-end project management skills (planning, creative, execution, budgeting, agency management)
Aufgaben
- Develop and execute Germany-specific football communication strategies
- Lead sports and culture communication campaigns
- Manage campaign phases from concept to execution
- Build and nurture a sophisticated media and creator network
- Leverage networks to amplify Nike's narrative
- Identify new sport, culture, and style opportunities
- Activate opportunities with a focus on German Football
- Build new media ecosystems for next-gen athletes and creators
- Present strategies confidently
- Navigate the organizational matrix
- Champion the value and impact of Communications
- Manage critical issues with clarity and calm
- Protect and strengthen brand and corporate reputation
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
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Lead Professional, Media Relations(m/w/x)
Developing Germany-specific football communication strategies and sports/culture campaigns for a global athletic brand, building media and creator networks. Exceptional understanding of the German media landscape and football's cultural role essential. Strategic ownership of communication campaigns.
Anforderungen
- Deep expertise in communications
- Exceptional understanding of German media landscape
- Knowledge of sport's influence on culture, style, and communities
- Understanding of football's role in German culture and business
- Strategic thinking
- Collaborative action
- Agility
- Natural storytelling with strong POV
- Ability to confidently guide partners at all levels
- Proactive opportunity identification
- Meaningful relationship building
- Ability to elevate resonant narratives
- Curiosity, creativity, and growth mindset
- Extensive experience in corporate communications or public relations for major sports or global organizations
- Strong senior-level media network in Germany across traditional, social and football-specific outlets
- Deep understanding of evolving social and sports platforms, tools and technologies (Gen Z focus)
- Proven track record creating and executing strategic communications plans that drive narrative-led storytelling
- Strong end-to-end project management skills (planning, creative, execution, budgeting, agency management)
Aufgaben
- Develop and execute Germany-specific football communication strategies
- Lead sports and culture communication campaigns
- Manage campaign phases from concept to execution
- Build and nurture a sophisticated media and creator network
- Leverage networks to amplify Nike's narrative
- Identify new sport, culture, and style opportunities
- Activate opportunities with a focus on German Football
- Build new media ecosystems for next-gen athletes and creators
- Present strategies confidently
- Navigate the organizational matrix
- Champion the value and impact of Communications
- Manage critical issues with clarity and calm
- Protect and strengthen brand and corporate reputation
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
NIKE Retail Germany
Branche
Retail
Beschreibung
Das Unternehmen bringt Inspiration und Innovation zu jedem Athleten in der Welt.
Noch nicht perfekt?
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