International Shopper Research and Insights Specialist(m/w/x)

Anforderungen

• 2-3 years experience in primary research project management
• University Degree (business, marketing, market research, psychology, anthropology)
• Fluent written and spoken English
• Strong analytical and data skills (interpreting datasets, visualizations)
• Solid understanding of AI concepts and tools
• Excellent presentation, training, and interpersonal skills
• High organization, detail-orientation, strong project management, planning abilities, proactive, results-driven mindset

Aufgaben

• Scope primary research studies.
• Design primary research studies.
• Conduct primary research studies.
• Manage external research partners.
• Manage research project timelines.
• Manage research project budgets.
• Ensure projects meet stakeholder needs.
• Ensure projects meet business objectives.
• Plan shopper research across all channels.
• Execute shopper research across all channels.
• Combine primary research with sales data.
• Combine primary research with loyalty card data.
• Combine primary research with market reports.
• Develop holistic views of shopper behavior.
• Analyze the shopper path to purchase.
• Identify shopper trends, gaps, and opportunities.
• Synthesize insights from multiple data sources.
• Lead development of insight dashboards.
• Lead development of insight reports.
• Ensure data accuracy and integrity.
• Perform thorough quality checks.
• Perform data validation processes.
• Generate cross-market insights.
• Synthesize cross-market insights.
• Identify scalable opportunities.
• Identify general shopper behaviors.
• Identify nuanced shopper behaviors.
• Translate cross-market learnings into recommendations.
• Formulate clear global recommendations.
• Answer key business questions.
• Develop concise, impactful reports.
• Develop concise, impactful presentations.
• Translate complex data into recommendations.
• Partner with Commercial teams.
• Ensure insights are actionable.
• Align insights with business strategy.
• Utilize insights for internal planning.
• Utilize insights in customer conversations.

Berufserfahrung

Ausbildung

Sprachen

Tools & Technologien