CompuGroup Medical
Chief Marketing Officer (CMO)(m/w/x)
Vollzeitmit HomeofficeSenior
Koblenz
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
CGCGM
Head of Marketing(m/w/x)
Koblenz
Vollzeitmit HomeofficeManagement
AI/ML
Nejo KI-Zusammenfassung
Leading German marketing strategy for medical information software solutions. 7-10+ years B2B marketing experience in HealthTech or SaaS required. Ergonomic workplace setup.
Anforderungen
- 7-10+ years B2B marketing experience (ideally SaaS, HealthTech or Enterprise Software)
- Strong track record in brand building and demand generation
- Excellent academic background (preferably leading university)
- Academic background in Business Administration, Marketing or Business Informatics (ideally)
- PhD (plus)
- Solid experience in PR & Communications
- Solid experience in event and trade fair management (especially healthcare)
- Solid experience in localizing global brand and campaign concepts
- Strong stakeholder management skills
- Confident collaboration with CMO, CEO Germany, marketing/sales stakeholders
- Experience coordinating complex marketing structures
- Experience working with internal and external partners
- Proficient use of marketing automation tools
- Comfort with AI-supported marketing solutions
- Comfort with data-driven decision-making
- Excellent German and English skills (written/spoken)
- Confident executive presence
- Structured way of working
- Genuine desire to actively drive change
Aufgaben
- Develop and implement the German marketing strategy
- Align strategy with global marketing guidelines
- Plan and manage the marketing budget
- Collaborate with Management and Global Marketing
- Lead and build the German Marketing Team
- Coordinate marketing stakeholders across commercial areas
- Manage PR and Communications in Germany
- Handle media relations
- Develop thought leadership initiatives
- Position executive leadership
- Collaborate with Thorsten Herrmann on PR
- Manage strategic trade fairs and events
- Plan events jointly with Commercial Areas
- Oversee event logistics
- Ensure strong brand presence at events
- Ensure consistent brand and campaign localization
- Adapt global campaigns for local markets
- Ensure quality and CI compliance across channels
- Drive AI and marketing automation initiatives
- Utilize and develop campaign management tools
- Implement lead nurturing strategies
- Measure marketing performance
- Align with Sales for top-of-funnel support
Berufserfahrung
- 7 - 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Benefits
Gesundheits- & Fitnessangebote
- On-site health checks
Team Events & Ausflüge
- Internal events
Ergonomischer Arbeitsplatz
- Ergonomic workplace setup
Mitarbeiterrabatte
- Employee discounts
Betriebliche Altersvorsorge
- Company pension scheme
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens CGM erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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Leading German marketing strategy for medical information software solutions. 7-10+ years B2B marketing experience in HealthTech or SaaS required. Ergonomic workplace setup.
Anforderungen
- 7-10+ years B2B marketing experience (ideally SaaS, HealthTech or Enterprise Software)
- Strong track record in brand building and demand generation
- Excellent academic background (preferably leading university)
- Academic background in Business Administration, Marketing or Business Informatics (ideally)
- PhD (plus)
- Solid experience in PR & Communications
- Solid experience in event and trade fair management (especially healthcare)
- Solid experience in localizing global brand and campaign concepts
- Strong stakeholder management skills
- Confident collaboration with CMO, CEO Germany, marketing/sales stakeholders
- Experience coordinating complex marketing structures
- Experience working with internal and external partners
- Proficient use of marketing automation tools
- Comfort with AI-supported marketing solutions
- Comfort with data-driven decision-making
- Excellent German and English skills (written/spoken)
- Confident executive presence
- Structured way of working
- Genuine desire to actively drive change
Aufgaben
- Develop and implement the German marketing strategy
- Align strategy with global marketing guidelines
- Plan and manage the marketing budget
- Collaborate with Management and Global Marketing
- Lead and build the German Marketing Team
- Coordinate marketing stakeholders across commercial areas
- Manage PR and Communications in Germany
- Handle media relations
- Develop thought leadership initiatives
- Position executive leadership
- Collaborate with Thorsten Herrmann on PR
- Manage strategic trade fairs and events
- Plan events jointly with Commercial Areas
- Oversee event logistics
- Ensure strong brand presence at events
- Ensure consistent brand and campaign localization
- Adapt global campaigns for local markets
- Ensure quality and CI compliance across channels
- Drive AI and marketing automation initiatives
- Utilize and develop campaign management tools
- Implement lead nurturing strategies
- Measure marketing performance
- Align with Sales for top-of-funnel support
Berufserfahrung
- 7 - 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Benefits
Gesundheits- & Fitnessangebote
- On-site health checks
Team Events & Ausflüge
- Internal events
Ergonomischer Arbeitsplatz
- Ergonomic workplace setup
Mitarbeiterrabatte
- Employee discounts
Betriebliche Altersvorsorge
- Company pension scheme
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens CGM erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
CGM
Branche
Healthcare
Beschreibung
Das Unternehmen ist ein führendes Unternehmen im Bereich Softwarelösungen für das Gesundheitswesen und beschäftigt über 9.000 Mitarbeitende.
Noch nicht perfekt?
- CompuGroup Medical
Chief Marketing Officer (CMO)(m/w/x)
Vollzeitmit HomeofficeSeniorKoblenz - DE65 CompuGroup Medical Deutschland AG
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Vollzeitmit HomeofficeSeniorKoblenz - CGM
Head of Sales – Healthcare(m/w/x)
Vollzeitmit HomeofficeManagementKoblenz - CompuGroup Medical
Head of Communication(m/w/x)
Vollzeitmit HomeofficeSeniorKoblenz - CGM
Head of Software Development(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenKoblenz