Growth Marketing Manager(m/w/x)

Beschreibung

As a Growth Marketing Manager, you will drive consumer acquisition through innovative ad strategies and engaging content. This role involves optimizing campaigns, experimenting with new ideas, and using data to enhance the customer journey and brand presence.

Anforderungen

• •1–5 years in growth, performance marketing, or D2C acquisition
• •Proven experience running Meta + Google Ads with measurable results
• •Strong understanding of D2C funnels, landing pages, and conversion optimization
• •Analytical mindset with creative instinct
• •Experience with GA4, Webflow, Hotjar, HubSpot, TikTok Ads Manager, or similar
• •Excellent copywriting and content sense
• •Background in hospitality, travel, lifestyle brands, real estate, or consumer apps
• •Preference for slow corporate environments
• •Discomfort with owning performance targets
• •Avoidance of accountability or rapid experimentation
• •Lack of passion for consumer brands and lifestyle marketing

Aufgaben

• •Own and optimize Meta Ads, TikTok Ads, and Google Ads
• •Build high-performing acquisition funnels for bookings and leads
• •Test creatives, audiences, messaging, and offers to reduce CAC
• •Scale successful strategies and eliminate ineffective ones
• •Build and optimize landing pages for booking conversion
• •Run A/B tests on CTAs, layouts, copy, and visual storytelling
• •Enhance the ad to landing to booking flow using data insights
• •Develop engaging social content that fosters trust and desirability
• •Collaborate with creators to produce eye-catching UGC ads
• •Grow organic presence on TikTok, Instagram, and YouTube
• •Track performance metrics including CAC, ROAS, conversion rates, and retention
• •Launch weekly experiments across channels, creatives, funnels, and offers
• •Use data to inform decisions, budgets, and growth strategies
• •Understand the preferences of different traveler segments
• •Provide insights to product and operations teams to improve experiences
• •Shape brand voice, positioning, and messaging across all touchpoints

Tools & Technologien

Benefits