Beschreibung

As a Full Funnel Media Planner, you will be at the forefront of executing paid media campaigns that drive brand growth. This role involves collaborating with agency partners, optimizing strategies across various channels, and ensuring consistent messaging throughout the customer journey.

Anforderungen

• •Extensive professional experience in media planning
• •Hands-on experience in full-funnel media planning and execution
• •Clear understanding of multi-touchpoint media campaign strategies
• •Experience working with external agencies
• •Knowledge of key media channels including digital and (D)OOH
• •Good understanding of performance metrics and brand KPIs
• •Strong analytical skills and data-driven approach
• •Proven ability to manage and optimize full-funnel media budgets
• •Tactical experience in driving brand and customer growth
• •Structured and business-minded approach
• •Strong communication and collaboration skills
• •Comfortable balancing hands-on media planning and execution
• •Curiosity and motivation for delivering measurable impact

Aufgaben

• •Plan and execute paid media campaigns
• •Align campaigns with market strategy, goals, and budget
• •Focus on awareness and consideration media
• •Connect strategies to conversion activities
• •Optimize paid media campaigns across multiple channels
• •Steer agency partners for correct setup and performance
• •Manage digital media channels like CTV, DOOH, and paid social
• •Oversee offline media channels including radio and OOH
• •Orchestrate media activations across channels and funnel stages
• •Ensure consistent messaging and optimal touchpoint sequences
• •Collaborate with agency partners on priorities and execution quality
• •Monitor campaign performance and identify optimization opportunities
• •Apply learnings to ongoing and future activations
• •Contribute to media planning quality and operational excellence
• •Enhance performance transparency and team collaboration

Benefits