AUTO1 Group
Senior Media Manager(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
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H&H&M Group
Full Funnel Media Planner (Paid Media Specialist)(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Planning and executing full-funnel paid media campaigns across digital and (D)OOH channels at a global fashion retailer. Hands-on experience in full-funnel media planning and execution required. Global 25% employee discount, company pension scheme.
Anforderungen
- Extensive professional experience in media planning
- Hands-on experience in full-funnel media planning and execution
- Clear understanding of multi-touchpoint media campaign strategies
- Experience working with external agencies
- Knowledge of key media channels including digital and (D)OOH
- Good understanding of performance metrics and brand KPIs
- Strong analytical skills and data-driven approach
- Proven ability to manage and optimize full-funnel media budgets
- Tactical experience in driving brand and customer growth
- Structured and business-minded approach
- Strong communication and collaboration skills
- Comfortable balancing hands-on media planning and execution
- Curiosity and motivation for delivering measurable impact
Aufgaben
- Plan and execute paid media campaigns
- Align campaigns with market strategy, goals, and budget
- Focus on awareness and consideration media
- Connect strategies to conversion activities
- Optimize paid media campaigns across multiple channels
- Steer agency partners for correct setup and performance
- Manage digital media channels like CTV, DOOH, and paid social
- Oversee offline media channels including radio and OOH
- Orchestrate media activations across channels and funnel stages
- Ensure consistent messaging and optimal touchpoint sequences
- Collaborate with agency partners on priorities and execution quality
- Monitor campaign performance and identify optimization opportunities
- Apply learnings to ongoing and future activations
- Contribute to media planning quality and operational excellence
- Enhance performance transparency and team collaboration
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Benefits
Mitarbeiterrabatte
- Global employee discount of 25%
- Corporate benefits with special conditions
Betriebliche Altersvorsorge
- Company pension scheme
Mentale Gesundheitsförderung
- Employee assistance program
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens H&M Group erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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- AUTO1 Group
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H&H&M Group
Full Funnel Media Planner (Paid Media Specialist)(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Planning and executing full-funnel paid media campaigns across digital and (D)OOH channels at a global fashion retailer. Hands-on experience in full-funnel media planning and execution required. Global 25% employee discount, company pension scheme.
Anforderungen
- Extensive professional experience in media planning
- Hands-on experience in full-funnel media planning and execution
- Clear understanding of multi-touchpoint media campaign strategies
- Experience working with external agencies
- Knowledge of key media channels including digital and (D)OOH
- Good understanding of performance metrics and brand KPIs
- Strong analytical skills and data-driven approach
- Proven ability to manage and optimize full-funnel media budgets
- Tactical experience in driving brand and customer growth
- Structured and business-minded approach
- Strong communication and collaboration skills
- Comfortable balancing hands-on media planning and execution
- Curiosity and motivation for delivering measurable impact
Aufgaben
- Plan and execute paid media campaigns
- Align campaigns with market strategy, goals, and budget
- Focus on awareness and consideration media
- Connect strategies to conversion activities
- Optimize paid media campaigns across multiple channels
- Steer agency partners for correct setup and performance
- Manage digital media channels like CTV, DOOH, and paid social
- Oversee offline media channels including radio and OOH
- Orchestrate media activations across channels and funnel stages
- Ensure consistent messaging and optimal touchpoint sequences
- Collaborate with agency partners on priorities and execution quality
- Monitor campaign performance and identify optimization opportunities
- Apply learnings to ongoing and future activations
- Contribute to media planning quality and operational excellence
- Enhance performance transparency and team collaboration
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Benefits
Mitarbeiterrabatte
- Global employee discount of 25%
- Corporate benefits with special conditions
Betriebliche Altersvorsorge
- Company pension scheme
Mentale Gesundheitsförderung
- Employee assistance program
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens H&M Group erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
H&M Group
Branche
Fashion
Beschreibung
Die H&M Group ist ein global agierendes Unternehmen mit starken Modemarken und innovativen Geschäftszweigen.
Noch nicht perfekt?
- AUTO1 Group
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