E-Commerce & CRO Specialist(m/w/x)

Beschreibung

In this role, you will enhance the customer journey by optimizing onsite experiences and developing tailored paths for different user segments. You will collaborate with various teams to analyze performance, run A/B tests, and ensure that insights lead to impactful improvements.

Anforderungen

• •1-2 years experience in E-Commerce, CRO, or Digital Optimization
• •End-to-end e-commerce mindset
• •Strong understanding of conversion optimization, UX principles, and sales psychology
• •Experience working with A/B testing tools, analytics, and dashboards
• •Ability to turn data into clear actions and priorities
• •Comfortable working cross-functionally with UX, tech, content, and performance teams
• •Structured, curious, and commercially minded
• •Fluency in English (German is a plus)
• •Experience with Shopify and/or Magento environments
• •Familiarity with personalization, product sorting, or recommendation logic
• •Prior exposure to brand-driven D2C companies

Aufgaben

• •Own and optimize the end-to-end customer journey across channels
• •Design differentiated onsite experiences for new and returning users
• •Develop channel-specific journeys for Meta, Google, CRM, and Organic
• •Differentiate user guidance between categories like Watches and Jewelry
• •Own and evolve the CRO roadmap for landing pages, PDPs, PLPs, and checkout
• •Define hypotheses based on data, user behavior, and sales psychology
• •Plan, prioritize, and evaluate A/B tests with UX, Website, and IT teams
• •Analyze onsite performance metrics, including conversion and engagement
• •Improve customer journeys for various audiences and campaigns
• •Collaborate with Copy & Creative to optimize messaging and persuasion
• •Support campaign and launch setups from a conversion and UX perspective
• •Document learnings and translate them into scalable best practices

Tools & Technologien

Benefits