Beschreibung

In this role, you will lead the development of brand strategies for the international market, collaborating with cross-functional teams to drive sales growth. Your day-to-day responsibilities will include building relationships with stakeholders, managing budgets, and ensuring compliance with regulations while fostering a culture of continuous improvement.

Anforderungen

• •Graduate degree or equivalent
• •10+ years' healthcare experience with 8 years’ brand sales and marketing experience in pharmaceuticals or biotech sector
• •Proven ability to establish brand strategy and drive executional excellence
• •Experience driving above country marketing initiatives and influencing diverse, multicultural matrix teams
• •Proficiency in CRM systems and tools
• •Strong analytical capabilities
• •Excellent project management skills
• •Excellent command of the English language (spoken and written)

Aufgaben

• •Develop and implement brand and disease area strategies for the international region
• •Drive sales growth through market expansion and brand adoption strategies
• •Collaborate with cross-functional teams and affiliates for co-creation of brand strategies
• •Lead the Brand IBT, setting agendas and action points for execution
• •Champion partnerships and collaboration within the IBT for continuous improvement
• •Build relationships with key stakeholders to drive alignment and support
• •Establish and maintain relationships with healthcare professionals and associations
• •Develop marketing strategies aligned with portfolio objectives and local needs
• •Ensure effective positioning and messaging tailored to cultural and regulatory environments
• •Support affiliate teams in identifying opportunities and challenges creatively
• •Identify lifecycle management opportunities for sustained growth
• •Develop customer-focused brand plans for consistent implementation
• •Establish metrics and KPIs to track marketing effectiveness
• •Drive market research to identify trends and customer needs
• •Manage the brand budget for effective resource allocation
• •Ensure compliance with regulations and ethical standards in marketing activities
• •Champion ethical marketing practices across affiliates

Tools & Technologien