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TRTractive

Digital Analytics Specialist - Web & App Tracking(m/w/x)

Linz
VollzeitVor OrtSenior
Data Science

End-to-end tracking for iOS, Android, and web, measuring Live Tracking and Health Monitoring. Five years of app/web tracking experience with GTM and SDK implementation required. Privacy-compliant data capture, consent frameworks, and tracking survival in release cycles.

Anforderungen

  • At least five years of professional experience with app and web tracking
  • Hands-on experience with Google Tag Manager
  • Deep understanding of SDK implementation
  • Deep understanding of consent frameworks
  • Understanding of tracking survival in release cycles
  • Strong SQL skills
  • Experience with Redshift, BigQuery, or similar cloud data warehouses
  • Experience with Dataform or dbt for building analytics models
  • Strong experience implementing marketing pixels
  • Strong experience implementing campaign tracking (UTMs)
  • Strong experience implementing attribution setups
  • Solid experience writing JavaScript in production
  • Solid experience maintaining JavaScript in production
  • Experience implementing tracking logic in JavaScript
  • Experience implementing custom events in JavaScript
  • Experience implementing data layer interactions in JavaScript
  • Experience debugging tracking behavior in browser using JavaScript
  • Technical mindset
  • Comfortable reading code
  • Understanding of app building and release
  • Ability to collaborate with engineers as a peer
  • Project management skills
  • Comfort with ticket systems like Jira
  • Ability to plan ahead
  • Ability to communicate blockers early
  • Ability to ensure stakeholders are never surprised
  • Experience with Looker Studio or similar BI tools
  • Ideal experience with governance of tracking plans
  • Ideal experience with measurement standards at scale
  • Very good English skills
  • Highly analytical way of thinking
  • Logical and technical understanding
  • Passion for data
  • Innovative and solution-oriented mindset
  • Positive mindset to drive new projects

Aufgaben

  • Define end-to-end tracking for iOS, Android, and web
  • Measure Live Tracking, Virtual Fences, PSZs, and Health Monitoring
  • Design event taxonomy and KPI frameworks
  • Capture escapes, health alerts, and subscriptions consistently
  • Ensure privacy-compliant data capture
  • Implement web tracking using Google Tag Manager
  • Implement web tracking using JavaScript
  • Instrument events for web tracking
  • Debug web tracking implementation
  • Ensure reliable web data collection
  • Build scalable analytics assets in BigQuery
  • Build scalable analytics assets in dbt
  • Answer questions on PSZ adoption and retention
  • Answer questions on free-to-premium conversion drivers
  • Lead cross-functional initiatives end-to-end
  • Rethink feature adoption measurement
  • Build experimentation framework for onboarding
  • Build experimentation framework for core flows
  • Own the tracking ecosystem
  • Manage tracking versioning
  • Manage tracking naming conventions
  • Manage tracking QA gates
  • Ensure company uses consistent measurement language
  • Contribute fresh ideas for improvement
  • Grow personally and professionally
  • Take ownership of areas showing potential
  • Attend workshops for professional development

Berufserfahrung

  • 5 Jahre

Ausbildung

  • Abgeschlossene BerufsausbildungODER
  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • Firebase
  • Google Analytics
  • Google Tag Manager
  • Redshift
  • BigQuery
  • Dataform
  • dbt
  • Jira
  • Looker Studio
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Tractive erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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