Dein persönlicher KI-Karriere-Agent
Digital Analytics Specialist - Web & App Tracking(m/w/x)
End-to-end tracking for iOS, Android, and web, measuring Live Tracking and Health Monitoring. Five years of app/web tracking experience with GTM and SDK implementation required. Privacy-compliant data capture, consent frameworks, and tracking survival in release cycles.
Anforderungen
- At least five years of professional experience with app and web tracking
- Hands-on experience with Google Tag Manager
- Deep understanding of SDK implementation
- Deep understanding of consent frameworks
- Understanding of tracking survival in release cycles
- Strong SQL skills
- Experience with Redshift, BigQuery, or similar cloud data warehouses
- Experience with Dataform or dbt for building analytics models
- Strong experience implementing marketing pixels
- Strong experience implementing campaign tracking (UTMs)
- Strong experience implementing attribution setups
- Solid experience writing JavaScript in production
- Solid experience maintaining JavaScript in production
- Experience implementing tracking logic in JavaScript
- Experience implementing custom events in JavaScript
- Experience implementing data layer interactions in JavaScript
- Experience debugging tracking behavior in browser using JavaScript
- Technical mindset
- Comfortable reading code
- Understanding of app building and release
- Ability to collaborate with engineers as a peer
- Project management skills
- Comfort with ticket systems like Jira
- Ability to plan ahead
- Ability to communicate blockers early
- Ability to ensure stakeholders are never surprised
- Experience with Looker Studio or similar BI tools
- Ideal experience with governance of tracking plans
- Ideal experience with measurement standards at scale
- Very good English skills
- Highly analytical way of thinking
- Logical and technical understanding
- Passion for data
- Innovative and solution-oriented mindset
- Positive mindset to drive new projects
Aufgaben
- Define end-to-end tracking for iOS, Android, and web
- Measure Live Tracking, Virtual Fences, PSZs, and Health Monitoring
- Design event taxonomy and KPI frameworks
- Capture escapes, health alerts, and subscriptions consistently
- Ensure privacy-compliant data capture
- Implement web tracking using Google Tag Manager
- Implement web tracking using JavaScript
- Instrument events for web tracking
- Debug web tracking implementation
- Ensure reliable web data collection
- Build scalable analytics assets in BigQuery
- Build scalable analytics assets in dbt
- Answer questions on PSZ adoption and retention
- Answer questions on free-to-premium conversion drivers
- Lead cross-functional initiatives end-to-end
- Rethink feature adoption measurement
- Build experimentation framework for onboarding
- Build experimentation framework for core flows
- Own the tracking ecosystem
- Manage tracking versioning
- Manage tracking naming conventions
- Manage tracking QA gates
- Ensure company uses consistent measurement language
- Contribute fresh ideas for improvement
- Grow personally and professionally
- Take ownership of areas showing potential
- Attend workshops for professional development
Berufserfahrung
- 5 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- Firebase
- Google Analytics
- Google Tag Manager
- Redshift
- BigQuery
- Dataform
- dbt
- Jira
- Looker Studio
Noch nicht perfekt?
- TractiveVollzeitnur vor OrtKeine AngabeLinz
- Trotec
Digital Marketing Specialist(m/w/x)
Vollzeitnur vor OrtBerufserfahrenMarchtrenkab 47.546,94 / Jahr - Tractive
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Vollzeitnur vor OrtSeniorLinz - Tractive
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Digital Analytics Specialist - Web & App Tracking(m/w/x)
End-to-end tracking for iOS, Android, and web, measuring Live Tracking and Health Monitoring. Five years of app/web tracking experience with GTM and SDK implementation required. Privacy-compliant data capture, consent frameworks, and tracking survival in release cycles.
Anforderungen
- At least five years of professional experience with app and web tracking
- Hands-on experience with Google Tag Manager
- Deep understanding of SDK implementation
- Deep understanding of consent frameworks
- Understanding of tracking survival in release cycles
- Strong SQL skills
- Experience with Redshift, BigQuery, or similar cloud data warehouses
- Experience with Dataform or dbt for building analytics models
- Strong experience implementing marketing pixels
- Strong experience implementing campaign tracking (UTMs)
- Strong experience implementing attribution setups
- Solid experience writing JavaScript in production
- Solid experience maintaining JavaScript in production
- Experience implementing tracking logic in JavaScript
- Experience implementing custom events in JavaScript
- Experience implementing data layer interactions in JavaScript
- Experience debugging tracking behavior in browser using JavaScript
- Technical mindset
- Comfortable reading code
- Understanding of app building and release
- Ability to collaborate with engineers as a peer
- Project management skills
- Comfort with ticket systems like Jira
- Ability to plan ahead
- Ability to communicate blockers early
- Ability to ensure stakeholders are never surprised
- Experience with Looker Studio or similar BI tools
- Ideal experience with governance of tracking plans
- Ideal experience with measurement standards at scale
- Very good English skills
- Highly analytical way of thinking
- Logical and technical understanding
- Passion for data
- Innovative and solution-oriented mindset
- Positive mindset to drive new projects
Aufgaben
- Define end-to-end tracking for iOS, Android, and web
- Measure Live Tracking, Virtual Fences, PSZs, and Health Monitoring
- Design event taxonomy and KPI frameworks
- Capture escapes, health alerts, and subscriptions consistently
- Ensure privacy-compliant data capture
- Implement web tracking using Google Tag Manager
- Implement web tracking using JavaScript
- Instrument events for web tracking
- Debug web tracking implementation
- Ensure reliable web data collection
- Build scalable analytics assets in BigQuery
- Build scalable analytics assets in dbt
- Answer questions on PSZ adoption and retention
- Answer questions on free-to-premium conversion drivers
- Lead cross-functional initiatives end-to-end
- Rethink feature adoption measurement
- Build experimentation framework for onboarding
- Build experimentation framework for core flows
- Own the tracking ecosystem
- Manage tracking versioning
- Manage tracking naming conventions
- Manage tracking QA gates
- Ensure company uses consistent measurement language
- Contribute fresh ideas for improvement
- Grow personally and professionally
- Take ownership of areas showing potential
- Attend workshops for professional development
Berufserfahrung
- 5 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- Firebase
- Google Analytics
- Google Tag Manager
- Redshift
- BigQuery
- Dataform
- dbt
- Jira
- Looker Studio
Über das Unternehmen
Tractive
Branche
Other
Beschreibung
The company is the most trusted name for keeping cats and dogs safe and healthy.
Noch nicht perfekt?
- Tractive
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Vollzeitnur vor OrtBerufserfahrenLinz - Tractive
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Vollzeitnur vor OrtSeniorLinz - Tractive
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