Dein persönlicher KI-Karriere-Agent
Digital Analytics Manager - Web & App Tracking(m/w/x)
End-to-end tracking for Android, iOS, and Web, including event taxonomy and data integrity. 5+ years in product analytics and advanced GTM/server-side tagging proficiency required. Focus on consent framework integration and tracking stability.
Anforderungen
- 5+ years in Product Analytics, Tracking, or comparable role
- Proven track record building/managing Web and App tracking plans
- Advanced GTM and Server-Side Tagging proficiency
- SST architecture, consent framework integration, tracking stability
- Hands-on experience with Firebase, GA4, Adobe Analytics, or equivalent
- Event-based platforms across iOS and Android
- Strong SQL skills with BigQuery, Redshift, or Snowflake
- dbt or Dataform experience is a significant advantage
- Proven JavaScript experience in production
- Data layer management, custom event implementation, browser-side debugging
- Technical mindset, comfortable reading code
- Collaborate directly with engineers on implementation
- QA experience across iOS, Android, and Web
- Understanding of unit testing principles
- Practical experience applying GDPR requirements in tracking
- Strong cross-functional communication skills
- Effective with developers and senior stakeholders
- Very good English skills
- Valid Austrian work permit
- Highly analytical thinking
- Logical and technical understanding
- Passion for data
- Innovative and solution-oriented mindset
- Positive mindset to drive new projects
- Enjoy working in flat hierarchies
- Enjoy short decision paths
- Excited to work in Austria
- Excited to work alongside an outstanding team
Aufgaben
- Own end-to-end tracking for Android, iOS, and Web
- Maintain and evolve tracking plans and event taxonomy
- Ensure data integrity across all platforms
- Define and implement metrics for business decisions
- Translate business requirements into actionable Jira tickets
- Manage stakeholder communication proactively
- Lead tracking quality assurance across platforms
- Maintain naming conventions and versioning
- Ensure A/B test environments are correctly instrumented
- Implement and maintain tracking via Google Tag Manager
- Use server-side tagging for event instrumentation
- Debug production tracking issues
- Ensure reliable data collection
- Own marketing measurement and pixel implementation
- Develop UTM frameworks and campaign attribution
- Contribute fresh ideas to improve Tractive
- Continuously grow personally and professionally
- Attend workshops for professional development
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- GTM
- Server-Side Tagging
- SST
- Firebase
- GA4
- Adobe Analytics
- SQL
- BigQuery
- Redshift
- Snowflake
- dbt
- Dataform
- JavaScript
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Digital Analytics Manager - Web & App Tracking(m/w/x)
End-to-end tracking for Android, iOS, and Web, including event taxonomy and data integrity. 5+ years in product analytics and advanced GTM/server-side tagging proficiency required. Focus on consent framework integration and tracking stability.
Anforderungen
- 5+ years in Product Analytics, Tracking, or comparable role
- Proven track record building/managing Web and App tracking plans
- Advanced GTM and Server-Side Tagging proficiency
- SST architecture, consent framework integration, tracking stability
- Hands-on experience with Firebase, GA4, Adobe Analytics, or equivalent
- Event-based platforms across iOS and Android
- Strong SQL skills with BigQuery, Redshift, or Snowflake
- dbt or Dataform experience is a significant advantage
- Proven JavaScript experience in production
- Data layer management, custom event implementation, browser-side debugging
- Technical mindset, comfortable reading code
- Collaborate directly with engineers on implementation
- QA experience across iOS, Android, and Web
- Understanding of unit testing principles
- Practical experience applying GDPR requirements in tracking
- Strong cross-functional communication skills
- Effective with developers and senior stakeholders
- Very good English skills
- Valid Austrian work permit
- Highly analytical thinking
- Logical and technical understanding
- Passion for data
- Innovative and solution-oriented mindset
- Positive mindset to drive new projects
- Enjoy working in flat hierarchies
- Enjoy short decision paths
- Excited to work in Austria
- Excited to work alongside an outstanding team
Aufgaben
- Own end-to-end tracking for Android, iOS, and Web
- Maintain and evolve tracking plans and event taxonomy
- Ensure data integrity across all platforms
- Define and implement metrics for business decisions
- Translate business requirements into actionable Jira tickets
- Manage stakeholder communication proactively
- Lead tracking quality assurance across platforms
- Maintain naming conventions and versioning
- Ensure A/B test environments are correctly instrumented
- Implement and maintain tracking via Google Tag Manager
- Use server-side tagging for event instrumentation
- Debug production tracking issues
- Ensure reliable data collection
- Own marketing measurement and pixel implementation
- Develop UTM frameworks and campaign attribution
- Contribute fresh ideas to improve Tractive
- Continuously grow personally and professionally
- Attend workshops for professional development
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- GTM
- Server-Side Tagging
- SST
- Firebase
- GA4
- Adobe Analytics
- SQL
- BigQuery
- Redshift
- Snowflake
- dbt
- Dataform
- JavaScript
Über das Unternehmen
Tractive
Branche
Wellness
Beschreibung
The company is the most trusted name for keeping cats and dogs safe and healthy.
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