Dein persönlicher KI-Karriere-Agent
Category Director Women Apparel Speed - BU Originals(m/w/x)
Setting strategic direction for women's apparel product marketing and global storytelling. Expert knowledge of lifestyle/fashion trends and brand strategy required. Diversity, equity, and inclusion initiatives.
Anforderungen
- Expert knowledge of lifestyle/fashion industry trends
- Deep understanding of marketing disciplines and brand strategy
- High proficiency in strategic/tactical planning and data-driven decisions
- Exceptional communication and presentation skills
- Proven ability to resolve conflicts and align stakeholders
- Leadership in executing change and transformation initiatives
- Strong consumer orientation in product/market decisions
- Creative and lateral thinking for innovation
- Ability to travel and represent brand passion
- University degree in Marketing, Business, Product Management, or related
- Extensive experience (10 years) in Product/Brand/Category Management
- Expert understanding of consumer behavior and segmentation
- Strong familiarity with global retail, e-commerce, omnichannel marketing
- Demonstrated success leading product creation from concept to market
- Proven leadership in cross-functional teams
- Excellent English; fluency in another key market language preferred
- Digital fluency in Office 365 and product/marketing tools
Aufgaben
- Set strategic direction for product marketing
- Translate BU strategy into product marketing frameworks
- Empower cross-functional teams and foster innovation
- Ensure global consistency in product storytelling
- Shape category strategy and drive performance
- Build future growth for the category
- Align product features, benefits, and pricing with consumer needs
- Drive seasonal product portfolio planning
- Identify new business growth opportunities
- Lead market and consumer analysis for innovation
- Manage the full product creation lifecycle
- Ensure consistency with brand and category goals
- Monitor product creation processes and timelines
- Maintain product data integrity across systems
- Guide product data and attribute requirements
- Lead cross-functional collaboration
- Align Design, Development, and Marketing teams
- Deliver concept information to connected teams
- Ensure alignment with BU strategy
- Lead alignment with GTM, Brand Communications, and Marketing teams
- Build strategic partnerships across business units
- Contribute to data analysis for future decisions
- Track KPIs for financial planning and product improvement
- Manage team performance, staffing, and engagement
- Lead and develop a diverse team of managers and experts
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- other – ist ein Plus
Tools & Technologien
- Office 365
Benefits
Gemeinnützige Ausrichtung
- Diversity, equity, and inclusion initiatives
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Category Director Women Apparel Speed - BU Originals(m/w/x)
Setting strategic direction for women's apparel product marketing and global storytelling. Expert knowledge of lifestyle/fashion trends and brand strategy required. Diversity, equity, and inclusion initiatives.
Anforderungen
- Expert knowledge of lifestyle/fashion industry trends
- Deep understanding of marketing disciplines and brand strategy
- High proficiency in strategic/tactical planning and data-driven decisions
- Exceptional communication and presentation skills
- Proven ability to resolve conflicts and align stakeholders
- Leadership in executing change and transformation initiatives
- Strong consumer orientation in product/market decisions
- Creative and lateral thinking for innovation
- Ability to travel and represent brand passion
- University degree in Marketing, Business, Product Management, or related
- Extensive experience (10 years) in Product/Brand/Category Management
- Expert understanding of consumer behavior and segmentation
- Strong familiarity with global retail, e-commerce, omnichannel marketing
- Demonstrated success leading product creation from concept to market
- Proven leadership in cross-functional teams
- Excellent English; fluency in another key market language preferred
- Digital fluency in Office 365 and product/marketing tools
Aufgaben
- Set strategic direction for product marketing
- Translate BU strategy into product marketing frameworks
- Empower cross-functional teams and foster innovation
- Ensure global consistency in product storytelling
- Shape category strategy and drive performance
- Build future growth for the category
- Align product features, benefits, and pricing with consumer needs
- Drive seasonal product portfolio planning
- Identify new business growth opportunities
- Lead market and consumer analysis for innovation
- Manage the full product creation lifecycle
- Ensure consistency with brand and category goals
- Monitor product creation processes and timelines
- Maintain product data integrity across systems
- Guide product data and attribute requirements
- Lead cross-functional collaboration
- Align Design, Development, and Marketing teams
- Deliver concept information to connected teams
- Ensure alignment with BU strategy
- Lead alignment with GTM, Brand Communications, and Marketing teams
- Build strategic partnerships across business units
- Contribute to data analysis for future decisions
- Track KPIs for financial planning and product improvement
- Manage team performance, staffing, and engagement
- Lead and develop a diverse team of managers and experts
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- other – ist ein Plus
Tools & Technologien
- Office 365
Benefits
Gemeinnützige Ausrichtung
- Diversity, equity, and inclusion initiatives
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
adidas
Branche
Fashion
Beschreibung
The company fosters an inclusive workplace and is committed to diversity, equity, and inclusion in its culture.
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