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Business (Unit) Leader Bars - ESN(m/w/x)
Scaling the ESN brand's bars category with innovation and commercial execution. 10+ years in product marketing or commercial roles required. Flexible hours, remote work options, and workation.
Anforderungen
- 10+ years experience in product/category marketing, commercial roles, or high-growth environments (ideally FMCG, food, snacks, sports nutrition)
- Proven track record scaling categories/businesses with revenue, margin, velocity impact
- Strong understanding of FMCG dynamics, especially high-rotation categories (snacks, bars, beverages)
- Experience managing product complexity (SKUs, formats, flavors) and portfolio decisions
- Understanding of translating product, pricing, promotion, channel decisions to sell-through and repeat
- Experience operating across multiple European markets and understanding retail/consumer differences
- Background in top-tier FMCG, high-performance D2C, or e-commerce environments
- English fluency; German is a strong plus
- End-to-end ownership for business outcomes
- Bias for ownership, speed, and accountability
- Obsession with product-market fit, taste, and repeat purchase
- Clear, commercially driven decisions balancing growth, profitability, complexity
- Energized by fast cycles and high SKU turnover
- Commercial edge to cut underperforming SKUs and challenge value-destructive promotions
- Strong curiosity for the snacking/bars category evolution across markets
Aufgaben
- Build and scale Bars business within ESN Brand
- Drive category growth with innovation and commercial execution
- Own revenue, margin, and growth trajectory
- Steer core KPIs like velocity, repeat, margin, and channel performance
- Define and execute clear growth strategy with trade-offs
- Partner with leadership and finance on budgeting and forecasting
- Develop and scale winning bars portfolio across segments
- Make end-to-end portfolio decisions on formats, flavors, pack sizes, and pricing
- Define and evolve line architecture, balancing innovation and SKU discipline
- Translate consumer insights into strong product bets
- Collaborate with R&D, supply chain, and procurement for operational excellence
- Develop channel-specific strategies for DTC, Amazon, and retail
- Execute pricing, promotion, assortment, and full-funnel marketing
- Lead high-performing team and cross-functional setup
- Drive velocity and ROI through data-led decisions
- Reduce complexity and create clarity through prioritization and resource allocation
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Benefits
Flexibles Arbeiten
- Flexible working hours
- Remote work options
Mitarbeiterrabatte
- Employee discounts
- Corporate benefits
Gesundheits- & Fitnessangebote
- E-gym Wellpass subsidy
Workation & Sabbatical
- Workation
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Business (Unit) Leader Bars - ESN(m/w/x)
Scaling the ESN brand's bars category with innovation and commercial execution. 10+ years in product marketing or commercial roles required. Flexible hours, remote work options, and workation.
Anforderungen
- 10+ years experience in product/category marketing, commercial roles, or high-growth environments (ideally FMCG, food, snacks, sports nutrition)
- Proven track record scaling categories/businesses with revenue, margin, velocity impact
- Strong understanding of FMCG dynamics, especially high-rotation categories (snacks, bars, beverages)
- Experience managing product complexity (SKUs, formats, flavors) and portfolio decisions
- Understanding of translating product, pricing, promotion, channel decisions to sell-through and repeat
- Experience operating across multiple European markets and understanding retail/consumer differences
- Background in top-tier FMCG, high-performance D2C, or e-commerce environments
- English fluency; German is a strong plus
- End-to-end ownership for business outcomes
- Bias for ownership, speed, and accountability
- Obsession with product-market fit, taste, and repeat purchase
- Clear, commercially driven decisions balancing growth, profitability, complexity
- Energized by fast cycles and high SKU turnover
- Commercial edge to cut underperforming SKUs and challenge value-destructive promotions
- Strong curiosity for the snacking/bars category evolution across markets
Aufgaben
- Build and scale Bars business within ESN Brand
- Drive category growth with innovation and commercial execution
- Own revenue, margin, and growth trajectory
- Steer core KPIs like velocity, repeat, margin, and channel performance
- Define and execute clear growth strategy with trade-offs
- Partner with leadership and finance on budgeting and forecasting
- Develop and scale winning bars portfolio across segments
- Make end-to-end portfolio decisions on formats, flavors, pack sizes, and pricing
- Define and evolve line architecture, balancing innovation and SKU discipline
- Translate consumer insights into strong product bets
- Collaborate with R&D, supply chain, and procurement for operational excellence
- Develop channel-specific strategies for DTC, Amazon, and retail
- Execute pricing, promotion, assortment, and full-funnel marketing
- Lead high-performing team and cross-functional setup
- Drive velocity and ROI through data-led decisions
- Reduce complexity and create clarity through prioritization and resource allocation
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Benefits
Flexibles Arbeiten
- Flexible working hours
- Remote work options
Mitarbeiterrabatte
- Employee discounts
- Corporate benefits
Gesundheits- & Fitnessangebote
- E-gym Wellpass subsidy
Workation & Sabbatical
- Workation
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
The Quality Group GmbH
Branche
Food
Beschreibung
The company is an innovative provider of sports nutrition products, including brands ESN and More Nutrition.
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