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CH10 MDLZ EU GmbH
vor 2 Monaten

BU Consumer Experience Lead – Toblerone & World Trade Retail(m/w/x)

Zürich
VollzeitVor OrtSenior
AI/ML

Beschreibung

In this role, you will lead the charge in shaping exceptional consumer experiences for Toblerone and World Trade Retail. Your day-to-day responsibilities will involve driving CX strategy, collaborating with teams to create impactful brand experiences, and leveraging data to optimize media investments and digital transformation.

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Anforderungen

  • •10+ years of experience in digital marketing
  • •Passion for digital innovation and emerging technologies
  • •Efficiency and effectiveness in cost optimization
  • •Championing business transformation and change management
  • •Strong leadership skills and ability to inspire teams
  • •Excellent communication and influencing skills
  • •Strategic thinker with commercial acumen

Berufserfahrung

10 Jahre

Aufgaben

  • •Set and drive the CX vision and strategy
  • •Champion the CX purpose across BU brands
  • •Architect and implement the annual BU CX roadmap
  • •Design holistic brand experiences across the Paid, Owned, Earned ecosystem
  • •Focus on social channels for brand experiences
  • •Ground CX Journeys in culture and integrate latest trends
  • •Elevate creative and experience excellence
  • •Partner with brand teams to deliver data-powered creative ideas
  • •Champion empathy in brand building through personalized communication
  • •Lead the adoption of Gen AI and next-generation tools
  • •Apply CX Journey principles to activate key moments for BU brands
  • •Optimize BU media investment and evolve media mix
  • •Drive data-led media planning and measurement
  • •Guide JBP partner and retail investment strategies
  • •Collaborate with agencies to optimize ROI and compliance
  • •Lead collaboration with creative and media partners
  • •Define partnership governance and success metrics
  • •Drive digital transformation through Global Consumer Digital Strategy
  • •Develop and implement Consumer Digital Strategy for Toblerone
  • •Own and manage Owned/Earned channels and influencer strategy
  • •Perform audits of social media and digital content
  • •Develop an always-on content calendar for channels
  • •Manage agencies to ensure high performance against briefs
  • •Support brand managers in defining comms strategy
  • •Assist in developing the Digital Transformation agenda
  • •Collaborate with CX teams for successful strategy implementation
  • •Provide digital insights to drive data-driven decision making
  • •Partner with MDS team for effective data and technology strategies
  • •Support Marketing capability programs
  • •Oversee collaboration with Creative, Media, and Production agencies

Sprachen

Englisch – verhandlungssicher

Benefits

Sonstige Vorteile

  • •Relocation support available
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens CH10 MDLZ EU GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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