KoRo Handels GmbH
Senior Media Buyer – ATL(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
KOKoRo
ATL Marketing Manager(m/w/x)
Berlin
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Shaping ATL media strategy for a European food brand, focusing on TV and OOH campaigns. Proven TV/OOH media buying track record required. Flexible working hours, BVG ticket coverage.
Anforderungen
- 3-5+ years media buying/management experience
- Proven TV/OOH media buying track record
- Budget responsibility and performance optimization
- Solid understanding of media economics
- Strong offline media expertise (TV, OOH, Radio)
- Programmatic or digital channels experience (plus)
- Excellent negotiation skills
- Experience managing commercial agreements
- Analytical and data-driven approach
- Comfortable working with reports and analytics tools
- Comfortable working with performance dashboards
- Highly organized and proactive
- Hands-on approach
- Capable of driving projects from strategy to execution
- Independently developing media initiatives
- Experience in agency management
- Stakeholder collaboration experience
- Fluent English
- German language skills (plus)
- Based in Berlin or willing to relocate
- Channel-agnostic thinking
- Campaign optimization across channels
- Planning along full marketing funnel
- Curiosity and innovation
- Exploring new channels, formats, and approaches
- Improving reach, engagement, and ROI
Aufgaben
- Shape and execute ATL media strategy across Europe
- Focus on TV and OOH campaigns
- Plan, manage, and optimize campaigns end-to-end
- Build the perfect media mix within budget
- Drive upper-funnel awareness
- Acquire new customers
- Make strategic decisions
- Collaborate with cross-functional teams
- Explore innovative channels and formats
- Expand reach
- Boost performance
- Set new benchmarks in ATL marketing
- Execute and optimize campaigns across TV, OOH, Radio, and digital
- Define clear KPIs for reach, frequency, and efficiency
- Develop media plans balancing scale, quality, and cost efficiency
- Manage budgets strategically
- Ensure cost-effective media investment
- Maximize ROI
- Lead negotiations with media vendors
- Secure advantageous rates, deals, and placements
- Evaluate and refine media performance using ATL KPIs
- Implement measurement approaches for offline campaigns
- Assess impact on brand awareness and customer engagement
- Think cross-channel along the full marketing funnel
- Maximize integrated campaign effectiveness
- Monitor media market developments
- Identify optimization potential
- Coordinate with agencies for KPI delivery
- Ensure transparency with agencies
- Drive continuous improvement with agencies
- Explore innovative channels and formats to extend reach
- Improve campaign outcomes
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
Tools & Technologien
- TV
- OOH
- Radio
- programmatic
- digital channels
Benefits
Flexibles Arbeiten
- Flexible working hours
- Home office options
Mentoring & Coaching
- Extensive onboardings
Öffi Tickets
- BVG ticket coverage
Gesundheits- & Fitnessangebote
- Gym cooperations
Moderne Technikausstattung
- Modern MacBook
Snacks & Getränke
- Well equipped office kitchen
- Fresh fruit
- KoRo snacks
- Coffee and tea
Mitarbeiterrabatte
- 20% discount in KoRo online store
Team Events & Ausflüge
- Regular team events
- Joint activities
- Company parties
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens KoRo erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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KOKoRo
ATL Marketing Manager(m/w/x)
Berlin
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Shaping ATL media strategy for a European food brand, focusing on TV and OOH campaigns. Proven TV/OOH media buying track record required. Flexible working hours, BVG ticket coverage.
Anforderungen
- 3-5+ years media buying/management experience
- Proven TV/OOH media buying track record
- Budget responsibility and performance optimization
- Solid understanding of media economics
- Strong offline media expertise (TV, OOH, Radio)
- Programmatic or digital channels experience (plus)
- Excellent negotiation skills
- Experience managing commercial agreements
- Analytical and data-driven approach
- Comfortable working with reports and analytics tools
- Comfortable working with performance dashboards
- Highly organized and proactive
- Hands-on approach
- Capable of driving projects from strategy to execution
- Independently developing media initiatives
- Experience in agency management
- Stakeholder collaboration experience
- Fluent English
- German language skills (plus)
- Based in Berlin or willing to relocate
- Channel-agnostic thinking
- Campaign optimization across channels
- Planning along full marketing funnel
- Curiosity and innovation
- Exploring new channels, formats, and approaches
- Improving reach, engagement, and ROI
Aufgaben
- Shape and execute ATL media strategy across Europe
- Focus on TV and OOH campaigns
- Plan, manage, and optimize campaigns end-to-end
- Build the perfect media mix within budget
- Drive upper-funnel awareness
- Acquire new customers
- Make strategic decisions
- Collaborate with cross-functional teams
- Explore innovative channels and formats
- Expand reach
- Boost performance
- Set new benchmarks in ATL marketing
- Execute and optimize campaigns across TV, OOH, Radio, and digital
- Define clear KPIs for reach, frequency, and efficiency
- Develop media plans balancing scale, quality, and cost efficiency
- Manage budgets strategically
- Ensure cost-effective media investment
- Maximize ROI
- Lead negotiations with media vendors
- Secure advantageous rates, deals, and placements
- Evaluate and refine media performance using ATL KPIs
- Implement measurement approaches for offline campaigns
- Assess impact on brand awareness and customer engagement
- Think cross-channel along the full marketing funnel
- Maximize integrated campaign effectiveness
- Monitor media market developments
- Identify optimization potential
- Coordinate with agencies for KPI delivery
- Ensure transparency with agencies
- Drive continuous improvement with agencies
- Explore innovative channels and formats to extend reach
- Improve campaign outcomes
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
Tools & Technologien
- TV
- OOH
- Radio
- programmatic
- digital channels
Benefits
Flexibles Arbeiten
- Flexible working hours
- Home office options
Mentoring & Coaching
- Extensive onboardings
Öffi Tickets
- BVG ticket coverage
Gesundheits- & Fitnessangebote
- Gym cooperations
Moderne Technikausstattung
- Modern MacBook
Snacks & Getränke
- Well equipped office kitchen
- Fresh fruit
- KoRo snacks
- Coffee and tea
Mitarbeiterrabatte
- 20% discount in KoRo online store
Team Events & Ausflüge
- Regular team events
- Joint activities
- Company parties
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens KoRo erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
KoRo
Branche
Food
Beschreibung
KoRo is redefining food industry norms by offering a wide range of high-quality and innovative products.
Noch nicht perfekt?
- KoRo Handels GmbH
Senior Media Buyer – ATL(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin - AUTO1 Group
ATL Marketing Manager(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenBerlin - AUTO1 Group
ATL Marketing Manager(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenBerlin - KoRo Handels GmbH
Head of Brand DACH(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin - AUTO1 Group
Video Advertising Manager(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenBerlin