Red Bull
Fitness Lead - Media (m/w/x)
Vollzeitnur vor OrtSenior
Elsbethen
ab 2.362 / Monat
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Building 360° content strategies connecting athletes, audiences, and brands. 5+ years digital strategy or media programming experience required. Idea realization, opportunity seizing.
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Anforderungen
- 5+ years Digital Strategy, Media Programming, or Social Media experience, ideally in sports industry
- Experience with mainstream team sports is a strong advantage
- Deep understanding of social media platforms (Instagram, TikTok, YouTube)
- Strong grasp of platform features, audience behaviors, content formats, and best practices
- Analyze content performance and audience data
- Derive actionable insights from data
- Translate findings into effective channel, programming, and content strategies
- Adapt content and digital strategies for diverse audiences
- Maximize impact across platforms and consumer touchpoints
- Excellent communication skills
- Stakeholder management skills
- Collaboration skills
- Experience presenting insights and strategic recommendations
- Team player
- Build trusted relationships with agencies, social media managers, and stakeholders
- Strong organizational skills
- Project management skills
- Prioritization skills
- Manage multiple projects simultaneously
- Maintain exceptional attention to detail
- Deliver high-quality results in a fast-paced environment
- Fluent in English
- Additional languages are a strong plus
Aufgaben
- Build 360° content strategies connecting athletes, audiences, and brands
- Lead development and execution of integrated 360° programming and release plans
- Define content needs using data, audience insights, and platform knowledge
- Optimize release schedules and improve channel performance
- Drive meaningful engagement with key audiences
- Create and implement strategies for athlete, team, and league channels
- Increase Red Bull brand and product presence through partnerships
- Leverage athlete, team, and league channels as consumer touchpoints
- Translate network strategy into content programming plans
- Tailor programming to platform-specific requirements and audience habits
- Ensure programming aligns with communication strategies and project narratives
- Oversee and execute release plans with channel owners
- Identify opportunities to amplify network projects through partner channels
- Define content and channel strategies that drive sustained engagement
- Identify opportunities for innovative content based on trends
- Shape programming strategies, campaigns, and content planning
- Develop a global athlete channel strategy to maximize impact
- Build and enhance digital and in-person training for athletes and teams
- Define content requirements to support programming strategies
- Create and produce fast-turnaround vertical content for social platforms
- Coordinate production and edits with internal teams and external partners
- Build a pipeline of athlete-first social content projects
- Guide content strategies for network projects and selected athlete channels on YouTube
- Contribute channel expertise and platform insights during athlete ideation
- Translate channel and audience data into programming strategies
- Refine programming strategies and content priorities based on performance
- Share data-driven recommendations with internal stakeholders
- Collaborate with markets to align local programming and activation plans
- Ensure consistent content representation across local channels
- Evaluate local programming strategies and provide guidance
- Develop activation strategies and programming guidelines for key global moments
- Identify successful local initiatives to scale globally
- Implement the athlete channel strategy with market teams
- Leverage locally relevant athletes to strengthen the global approach
Berufserfahrung
5 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Tools & Technologien
InstagramTikTokYouTube
Benefits
Attraktive Vergütung
- Market-oriented salaries
Sonstige Vorteile
- Diversity support
- Opportunity seizing
Karriere- und Weiterentwicklung
- Potential development
Sinnstiftende Arbeit
- Idea realization
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Red Bull erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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