You will design and implement analytics solutions, analyze user behavior, and provide data-driven recommendations to improve website performance while ensuring compliance with privacy regulations.
Anforderungen
- •Bachelor's degree in Computer Science
- •Proven experience with Adobe Analytics
- •Strong programming skills in JavaScript
- •Solid understanding of web technologies
- •Hands-on experience with cookie consent management
- •Familiarity with data visualization tools
- •Excellent analytical thinking
- •Strong communication skills in English
Deine Aufgaben
- •Design and implement analytics tracking for user interactions.
- •Apply advanced analytics techniques for data insights.
- •Collaborate with stakeholders to define KPIs and tracking frameworks.
- •Manage cookie consent solutions for privacy compliance.
- •Implement server-side tagging for improved data accuracy.
- •Analyze web traffic and user behavior for optimization.
- •Deliver recommendations to enhance website performance.
- •Stay updated on trends and regulations in web analytics.
Deine Vorteile
International and diverse team
Meal vouchers for lunch
Training and development opportunities
Flexibility to work from home
Pet-friendly office environment
Remote work from abroad
Modern facilities and infrastructure
Additional corporate benefits
Original Beschreibung
### (Senior) Web Analytics Engineer (m/f/d)
**Location: Frankfurt/ Main** Are you passionate about turning data into actionable insights? Do you thrive at the intersection of technology, analytics, and user experience? We’re looking for a skilled and motivated (Senior) Web Analytics Specialist to help us elevate our clients’ digital performance through smart data strategies and cutting-edge analytics solutions.
**💻What You’ll Do:**
* **Design and implement analytics tracking** to capture user interactions across our clients’ web platforms.
* **Implement advanced analytics techniques** to extract meaningful insights from large datasets.
* **Collaborate with stakeholders** to define **KPIs** and build robust tracking frameworks to monitor performance.
* **Manage cookie consent solutions** to ensure compliance with privacy regulations and enhance user transparency and control over data collection.
* **Implement server-side tagging solutions** to capture data beyond client-side interactions and improve data accuracy and reliability.
* **Analyze web traffic, user behavior, and conversion rates** to identify optimization opportunities across the entire conversion funnel.
* **Deliver data-driven recommendations** to boost website performance, user engagement, and conversion rates.
* **Stay ahead of the curve** by keeping up with the latest trends, tools, and regulations in web analytics.
🧠 **What You Bring**
* A Bachelor’s degree in Computer Science, Engineering, Statistics, or a related field.
* Proven experience with **Adobe Analytics** and **Google Analytics**; knowledge of additional tools is a plus.
* Strong programming skills in **JavaScript, Python, or SQL.**
* Solid understanding of **web technologies** (HTML, CSS, JavaScript) and experience with **tag management systems** (e.g., Google Tag Manager).
* Hands-on experience with **cookie consent management** (e.g., OneTrust) and **server-side tagging**.
* Familiarity with **data visualization tools** like Tableau or Power BI is a bonus.
* Excellent analytical thinking and the ability to turn complex data into clear, actionable insights.
* **Strong communication skills in English** and a collaborative mindset to work effectively with cross-functional teams and clients.
**☕What We Offer:**
* An international and diverse team with a lot of **fun** at work.
* **Meal vouchers** to cover part or all of your lunch.
* Opportunities for training and further development to advance your career.
* Flexibility to work from home **two days** per week (Mondays and Fridays).
* A **pet-friendly** office environment.
* The opportunity to **work remotely** from abroad for up to two weeks per year.
* Modern facilities and excellent infrastructure to support your aspirations.
* Additional **corporate benefits**, including a fresh fruit basket, ergonomic workspace setup, and access to an online benefits platform.