You manage product commercialization and profitability while creating engaging customer narratives. Your role includes leading a marketing team and utilizing data insights to drive strategic marketing initiatives.
Anforderungen
- •Degree in Business Administration or Marketing
- •4–5 years of experience in marketing
- •Experience preferably within the FMCG sector
- •Proven ability to lead and deliver results
- •Strong analytical thinking and data interpretation
- •Hands-on experience in portfolio management
- •Experience in market launches and collaboration
- •Proficient in using IRI/Nielsen market analytics tools
- •Deep understanding of KPIs and financial metrics
- •Strong communication skills in German and English
- •Collaborative mindset and ability to lead
Deine Aufgaben
- •Oversee product commercialization and market growth.
- •Track profitability and manage go-to-market plans.
- •Develop and present customer selling stories.
- •Propose trade and shopper marketing elements.
- •Monitor product P&L and Gross Margin mix.
- •Utilize data analytics for consumer insights.
- •Lead and mentor a team of Marketing Managers.
Original Beschreibung
# Senior Marketing Manager Vileda Consumer (f/m/d)
**Weinheim** | **Full time**
# Responsibilities:
* **Product Portfolio Management:** Oversee commercialization, market growth, profitability tracking, and go-to-market plans for both existing and new products.
* **Customer Selling Stories:** Develop and present compelling customer selling stories to drive top-line sales, product awareness, and trial for customer shelf sets.
* **Go-to-market plans**: Propose go-to-market trade/shopper marketing elements, including retailer product assortment, pricing, and merchandising (both in-store and online).
* **Data-Driven Insights:** Monitor product P&L and Gross Margin mix by category to ensure financial health. Utilize data analytics to understand consumer/shopper insights, competitive trends, and key portfolio benefits, to derive action plans and provide continuous feedback to Regional and Global Teams.
* **Team leadership:** Lead and mentor a team of Marketing Managers, fostering collaboration, professional development, and high performance to deliver on strategic marketing goals.
# Qualifications:
* Degree in Business Administration or Marketing with 4–5 years of experience in marketing, preferably within the FMCG sector.
* Proven ability to lead and deliver results through strong analytical thinking, data interpretation, and insight-driven decision-making.
* Hands-on experience in portfolio management, market launches, and cross-functional collaboration with internal teams and external agencies.
* Proficient in using IRI/Nielsen and other market analytics tools, with a deep understanding of KPIs, P&L, and financial performance metrics.
* Strong communication and presentation skills in both German and English, with a collaborative mindset and the ability to lead, think holistically, and work effectively across diverse teams.
Vileda Gesellschaft mit beschränkter Haftung