You will create and implement marketing strategies for gift cards, driving sales through innovative promotions and collaborations with various departments while ensuring compliance and effective budget management.
Anforderungen
- •Bachelor's degree in Marketing
- •MBA preferred
- •Proven experience in marketing campaigns
- •Strong knowledge of consumer behavior
- •Marketing principles and digital marketing
- •Experience managing agency relationships
- •Proficiency in Microsoft Office Suite
- •Especially Excel and PowerPoint
- •Ability to analyze complex data sets
- •Excellent verbal and written communication
- •Demonstrated ability to work independently
- •Teamwork in a fast-paced environment
- •Highly organized and detail oriented
- •Strong project management skills
Deine Aufgaben
- •Develop and execute marketing plans for gift cards.
- •Drive sales by identifying new opportunities.
- •Launch innovative promotions through digital channels.
- •Partner with agencies and influencers for content creation.
- •Manage marketing budgets and track ROI.
- •Conduct competitive analyses on gift card industry.
- •Collaborate with departments for integrated marketing efforts.
- •Ensure compliance with gift card regulations.
Original Beschreibung
# Product Marketing Manager
**Germany - Kleinostheim** | **Full time**
As the Product Marketing Manager for Gift Cards, you will be responsible for developing and executing marketing strategies to drive sales of our gift card products across various channels (B2C & B2B). Your focus will be on driving volume growth through targeted campaigns, partnerships, and channel activations while maintaining strong brand equity. You'll collaborate closely with cross-functional teams, including product management, design, legal, finance, operations, and more. The ideal candidate will have experience in digital marketing, project management, data analysis, and consumer psychology.
Responsibilities:
• Develop and execute comprehensive marketing plans to increase awareness and adoption of gift cards among consumers and businesses.
• Drive sales by identifying new opportunities, launching innovative promotions, and leveraging existing and emerging digital channels to reach customers.
• Partner with external agencies and influencers to create engaging content and experiences that showcase the value proposition of our gift cards.
• Manage budgets effectively and ensure ROI on marketing spend is tracked and reported regularly.
• Conduct regular competitive analyses to identify trends, opportunities, and threats in the gift card industry.
• Collaborate with other departments such as customer support, product development, and communications to ensure seamless integration of marketing efforts with overall business strategy.
• Stay updated on regulatory changes impacting the gift card industry and ensure compliance within all marketing activities.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
• Proven experience in developing and implementing successful marketing campaigns across multiple channels.
• Strong knowledge of consumer behavior, marketing principles, and digital marketing tactics.
• Experience managing agency relationships and external vendors.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Ability to analyze complex data sets and present findings clearly and concisely.
• Excellent communication skills with the ability to articulate ideas both verbally and written.
• Demonstrated ability to work independently and as part of a team in a fast-paced environment.
• Highly organized and detail oriented with strong project management skills.