You will lead marketing efforts in Europe, focusing on brand development, strategic planning, and performance optimization while managing a talented team and collaborating with key stakeholders.
Anforderungen
- •Bachelor’s degree in Marketing or Business
- •15+ years of marketing experience
- •Proven track record in media and digital marketing
- •Automotive or tech marketing background preferred
- •Strong understanding of sales optimization
- •Experience developing European digital customer journey
- •Exceptional leadership skills
- •Strong analytical skills and insights
- •Excellent communication skills in English
Deine Aufgaben
- •Lead and develop the European marketing function.
- •Define and execute marketing strategies for growth.
- •Drive the Genesis brand relaunch in Europe.
- •Oversee performance marketing and digital platforms.
- •Manage experiential marketing programs and execution.
- •Optimize the customer acquisition journey.
- •Monitor brand health and track KPIs.
- •Manage the marketing budget and planning cycle.
- •Collaborate with management and global HQ.
- •Lead and develop a high-performing marketing team.
Deine Vorteile
Leadership opportunity in marketing
International and entrepreneurial environment
Competitive salary and benefits
Nutritious food and drink
Fitness facility and sports activities
Original Beschreibung
Job Description
## *We want you to:*
* Lead and develop the European marketing function to achieve brand, customer acquisition, and commercial objectives.
* Define and execute mid- and long-term marketing strategies covering volume, product planning, and channel mix.
* Drive the Genesis brand (re)launch in Europe, delivering high-impact 360° campaigns across all channels.
* Oversee performance marketing, digital platforms, CRM, and media planning to maximize ROI and brand visibility.
* Lead experiential marketing programs and “perfect execution” strategies in line with brand positioning.
* Manage the customer funnel and acquisition journey, ensuring industry-leading customer experience.
* Monitor brand health, track KPIs, and implement data-driven improvements in creative, media, and campaign performance.
* Manage the annual/quarterly business planning cycle and the marketing budget for regional and national activities.
* Collaborate closely with senior management, NSCs, and global HQ to align marketing initiatives with lead generation and revenue targets.
* Lead and develop a high-performing marketing team, fostering creativity, collaboration, and continuous improvement.
## *About you:*
* Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).
* 15+ years of marketing experience, including leadership of multi-channel campaigns and large-scale event programmes.
* Proven track record in media, digital marketing, CRM, and customer acquisition at a European level.
* Automotive, mobility, or tech marketing background preferred.
* Strong understanding of sales optimization, lead generation, and marketing analytics.
* Experience developing a European digital customer acquisition journey.
* Exceptional leadership skills with the ability to align diverse stakeholders across markets and functions.
* Strong analytical skills and ability to turn insights into strategic action.
* Excellent communication skills in English; German or other European languages are an advantage
## Rewards and Benefits
* Leadership opportunity to develop, execute and evolve the European Marketing strategy.
* Highly international, entrepreneurial and commercial working environment.
* Competitive salary and benefits package
* Complimentary nutritious food and drink in our canteen
* Complimentary fitness facility and company sport activities such as tennis, soccer & yoga
* Based in Offenbach, Frankfurt, Germany.
Information at a Glance
Posting Start Date:
13/08/2025
Location:
Germany
Level of Experience:
Executive
Employment Type:
Permanent
Function:
Marketing
Subfunction: