In this role, you will help manage regional marketing strategies with a focus on product trials and channel growth. Your responsibilities include program planning, market research, and collaborating with sales and merchandising teams.
Anforderungen
- •Bachelor’s degree in marketing related field
- •Proven experience in marketing management
- •Experience in eComm/Retail/Distribution sales
- •Experience with digital marketing platforms
- •Strong Microsoft Office Powerpoint & Excel skills
- •Flexibility to travel (20%)
- •Fluent in German and English
Deine Aufgaben
- •Support Channel Marketing Director with regional marketing plans.
- •Define and track EMEA product trial demo order programs.
- •Monitor channel marketing progress and report key metrics.
- •Develop value propositions and presentation materials for markets.
- •Plan and execute Weller promotions, events, and programs.
- •Collaborate with EMEA sales and agents on channel growth.
- •Manage in-store and online activities of Retail merchandisers.
- •Analyze financial communication for yearly price increases.
- •Conduct market research on customer behaviors and opportunities.
- •Work with merchandising team to enrich online channel content.
Deine Vorteile
Collective agreement benefits
30 days vacation
Special payments
Employee offers
Bike leasing
International environment
Training and development opportunities
Home office possibility
Original Beschreibung
*Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.*
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**Channel Marketing Manager, Weller - Besigheim**
**Key Responsibilities:**
• Support the Channel Marketing Director in managing regional annual channel marketing plans, forecasts and budgets to provide input for growth, KPIs & analysis. (Distribution, eCommerce & Retail)
• Define, build & track EMEA product trial demo order programs
• Track channel marketing progress, manage/support forecasts & market pricing and report on key metrics
• Development/enhancement of value propositions per market segment and presentation material for general use and for project-specific applications
• Planning, execution & tracking of Weller promotions, events & programs
• Work collaboratively with the EMEA sales & agents to drive Product vitality & channel growth through channel marketing initiatives
• Managing Retail merchandiser in-store & online activities
• Financial analysis and communication of yearly price increases for Retailers in coordination with product management & Sales
• Conduct market research to gather insights into customer behaviors & vertical market opportunities
• Collaborate with Weller merchandising team to drive channel online content enrichment
**Critical Skills & Qualifications:**
• Bachelor’s degree in marketing, business administration, or related field
• Proven experience in marketing management, product management or sales
• Experience in eComm/Retail/Distribution and/or B2B sales
• Experience with digital marketing and e-commerce platforms
• Strong Microsoft Office Powerpoint & Excel skills
• Flexibility to travel (20%)
• Fluent in German and English
**What we offer:**
• Collective agreement of the metal and electronical industry
• 30 days vacation
• Special payments (e.g. vacation bonus, Christmas bonus, payments according to collective agreement)
• Many employee benefits / employee offers (corporate benefits)
• Bike-Leasing
• International environment / world market leader
• Opportunities for further training and development
• Home Office possibility