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Working Student Audience Strategy & Activation(m/w/x)
Building scalable audience segments and SQL-based data frameworks for a pet e-commerce platform with 12 million customers. Independent SQL querying skills and enrollment in a relevant degree program required. Support for CRM activation and CDP documentation in a large-scale retail environment.
Requirements
- Enrollment in Business, Marketing, Data Science, Economics or similar
- Strong analytical mindset
- Comfortable with Excel
- Independent SQL querying skills
- Interest in CRM, CDPs and marketing technology stack
- Structured, detail-oriented and process-driven
- Curiosity about marketing and activation at scale
- Experience with data layers, data products, CRM and CDP tools
- Exposure to segmentation or A/B testing
Tasks
- Build scalable and data-driven audience frameworks
- Create reusable audience logic and segments
- Prepare audience exports and perform QA checks
- Document audience definitions and governance rules
- Support activation across CRM and paid platforms
- Manage onsite and app platform activations
- Analyze audience performance and activation results
- Work with SQL-based outputs
- Validate data consistency
- Document testing and experimentation results
- Identify data gaps and manual bottlenecks
- Maintain audience documentation in Jira
- Ensure clean handovers between cross-functional stakeholders
- Support automation initiatives for audience creation
Education
Languages
Tools & Technologies
- MediaMarktSaturn Retail GroupPart-timeWorking StudentWith HomeofficeMünchen
- zooplus SE
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Working Student Audience Strategy & Activation(m/w/x)
Building scalable audience segments and SQL-based data frameworks for a pet e-commerce platform with 12 million customers. Independent SQL querying skills and enrollment in a relevant degree program required. Support for CRM activation and CDP documentation in a large-scale retail environment.
Requirements
- Enrollment in Business, Marketing, Data Science, Economics or similar
- Strong analytical mindset
- Comfortable with Excel
- Independent SQL querying skills
- Interest in CRM, CDPs and marketing technology stack
- Structured, detail-oriented and process-driven
- Curiosity about marketing and activation at scale
- Experience with data layers, data products, CRM and CDP tools
- Exposure to segmentation or A/B testing
Tasks
- Build scalable and data-driven audience frameworks
- Create reusable audience logic and segments
- Prepare audience exports and perform QA checks
- Document audience definitions and governance rules
- Support activation across CRM and paid platforms
- Manage onsite and app platform activations
- Analyze audience performance and activation results
- Work with SQL-based outputs
- Validate data consistency
- Document testing and experimentation results
- Identify data gaps and manual bottlenecks
- Maintain audience documentation in Jira
- Ensure clean handovers between cross-functional stakeholders
- Support automation initiatives for audience creation
Education
Languages
Tools & Technologies
About the Company
zooplus SE
Industry
Retail
Description
The company is Europe’s leading online pet platform, delivering happiness to over 9 million pet parents each year.
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