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ZOzooplus SE

Working Student Audience Strategy & Activation(m/w/x)

München, Wien
Part-timeWorking StudentWith Home Office
Data Science

Building scalable audience segments and SQL-based data frameworks for a pet e-commerce platform with 12 million customers. Independent SQL querying skills and enrollment in a relevant degree program required. Support for CRM activation and CDP documentation in a large-scale retail environment.

Requirements

  • Enrollment in Business, Marketing, Data Science, Economics or similar
  • Strong analytical mindset
  • Comfortable with Excel
  • Independent SQL querying skills
  • Interest in CRM, CDPs and marketing technology stack
  • Structured, detail-oriented and process-driven
  • Curiosity about marketing and activation at scale
  • Experience with data layers, data products, CRM and CDP tools
  • Exposure to segmentation or A/B testing

Tasks

  • Build scalable and data-driven audience frameworks
  • Create reusable audience logic and segments
  • Prepare audience exports and perform QA checks
  • Document audience definitions and governance rules
  • Support activation across CRM and paid platforms
  • Manage onsite and app platform activations
  • Analyze audience performance and activation results
  • Work with SQL-based outputs
  • Validate data consistency
  • Document testing and experimentation results
  • Identify data gaps and manual bottlenecks
  • Maintain audience documentation in Jira
  • Ensure clean handovers between cross-functional stakeholders
  • Support automation initiatives for audience creation

Education

Currently in higher education

Languages

EnglishBusiness Fluent

Tools & Technologies

ExcelSQLCRMCDPBrazeTealiumSalesforce
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