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DEdeskbird

Website Growth Manager(m/w/x)

Berlin, München
Full-timeWith Home OfficeExperienced

Optimizing website conversion funnels for SMB PLG at a fast-growing SaaS company. 4-7+ years in growth or CRO roles required. Home office support, learning budget, generous annual leave.

Requirements

  • 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS
  • Hands-on experience with website management, CRO, and A/B testing
  • Experience with marketing automation/CRM systems and analytics tools
  • Strong technical and analytical mindset
  • High ownership focused on revenue impact
  • Experience with PLG or self-serve funnels, ABM or personalized web experiences, and front-end development
  • Experience in multi-region setups

Tasks

  • Own website performance from traffic to lead and pipeline conversion
  • Optimize conversion rates, user journeys, and page performance
  • Ensure website is fast, scalable, and technically sound for conversion
  • Own the website layer for SMB PLG conversion
  • Define value proposition and conversion flows with Product Marketing and Product
  • Improve signup conversion rates, activation rates, and funnel drop-off
  • Build advanced website experiences for ABM
  • Personalize landing pages and account-specific experiences
  • Use dynamic content based on industry, segment, and campaign
  • Support Demand Gen and Sales in target account engagement
  • Support Demand Gen and Sales in campaign-specific conversion flows
  • Ensure website supports higher-complexity buying journeys
  • Own CRO strategy and execution across landing pages and core website pages
  • Own CRO strategy and execution for forms and conversion paths
  • Run structured experiments, including A/B testing
  • Run structured experiments with messaging variations
  • Run structured experiments with UX/UI changes
  • Collaborate with Digital Lead on traffic and campaigns
  • Collaborate with PMM on messaging
  • Collaborate with Brand on creative
  • Manage and improve CMS
  • Manage and improve integrations with CRM and marketing tools
  • Manage and improve tracking and event instrumentation
  • Ensure clean data capture
  • Ensure reliable tracking across the funnel
  • Ensure scalability for campaigns and experiments
  • Ensure accurate tracking of conversion rates across stages
  • Ensure accurate tracking of source-to-pipeline performance
  • Ensure accurate tracking of user journeys and behavior
  • Identify funnel bottlenecks and drop-off points
  • Identify high-intent signals
  • Support data-driven optimization decisions
  • Enable regional Demand Gen teams with campaign landing pages
  • Enable regional Demand Gen teams with conversion flows
  • Enable regional Demand Gen teams with localization support
  • Ensure consistency across regions
  • Ensure ability to move fast on campaigns

Work Experience

  • 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • GA
  • Mixpanel
  • HTML
  • CSS
  • JS

Benefits

Modern Equipment

  • Home office support

Learning & Development

  • Learning & development budget

Startup Environment

  • Hub visit

More Vacation Days

  • Generous annual leave

Additional Allowances

  • Joy budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of deskbird and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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