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000011 Miele & Cie. KG (DE)

Vice President Global Content & Creative(m/w/x)

Gütersloh
Full-timeWith Home OfficeSenior
AI/ML
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Global content strategy definition and implementation for premium brands. Extensive leadership experience in marketing communications required. 4-day work week, 6 weeks vacation.

Requirements

  • Extensive leadership experience in senior marketing role
  • Experience in premium brand environment
  • At least 15 years of professional marketing experience
  • At least 15 years of professional content experience
  • At least 15 years of professional marketing communications experience
  • Proven experience leading marketing functions
  • Proven experience leading marketing communications functions
  • Building and developing high-performing teams
  • Experience in complex, international environments
  • Strong track record building premium brands
  • Strong track record building lifestyle brands
  • Effective communication for brand building
  • Strong ability to lead international teams
  • Strong ability to lead cross-functional teams
  • Deep understanding of brand management
  • Deep understanding of customer journey
  • Deep understanding of omnichannel communication
  • Experience in marketing communications
  • Building effective stakeholder relationships
  • Experience in end-to-end content delivery
  • Experience in content production
  • Experience in content localisation
  • Experience in global content rollout
  • Strategic mindset
  • Hands-on approach to execution
  • Leveraging AI in content creation is a plus
  • Leveraging emerging technologies in content creation is a plus
  • Leveraging AI in brand ecosystems is a plus
  • Leveraging emerging technologies in brand ecosystems is a plus
  • Excellent English language skills
  • Basic command of German

Tasks

  • Define and implement global content strategy
  • Strengthen premium positioning across markets
  • Collaborate with global marketing and category teams
  • Drive content creation, management, and distribution
  • Ensure content consistency and impact globally
  • Build and optimize global content supply chain
  • Integrate content creation, channel adaptation, operations, and systems
  • Deliver high-quality, channel-tailored content
  • Enhance brand perception and support conversion
  • Lead and develop a large international team
  • Foster a collaborative and high-performing environment

Work Experience

  • 15 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • English – Native
  • German – Basic

Tools & Technologies

  • AI
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