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EMEmma – The Sleep Company

Team Lead Influencer Marketing(m/w/x)

Frankfurt am Main
Full-timeWith Home OfficeSenior

Driving influencer partnerships for a global sleep brand in the EU region. Performance marketing and budget management experience required. Confidential mental wellbeing support, live coaching sessions.

Requirements

  • 5+ years Performance Marketing, Influencer Marketing, Growth Marketing, Affiliate Marketing or similar
  • Fluent English and German (B2+)
  • Managing marketing budgets and optimizing towards CPA, CAC, CPM, ROAS, or revenue targets
  • Scaling performance-driven partnerships (affiliates, creators, publishers, strategic)
  • Strong analytical mindset and data-driven decision making
  • Leading and developing high-performing teams
  • Strong stakeholder management and communication skills
  • Interest in creator economy and emerging digital acquisition channels

Tasks

  • Lead the Influencer Partnerships channel as a key revenue driver in the EU region
  • Define and execute a performance-driven growth strategy for creator partnerships
  • Manage and optimize a significant marketing budget with ownership of CPM, ROAS, and incremental revenue
  • Identify opportunities to scale the channel through new platforms, formats, and partnership models
  • Build and manage long-term strategic partnerships with high-performing agencies, agents, creators, and talent networks
  • Design and run structured growth experiments to improve conversion, attribution, and campaign performance
  • Optimize creator campaigns based on performance insights, attribution data, and funnel analysis
  • Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models
  • Identify scalable creator formats, verticals, and content strategies that maximize performance
  • Lead, coach, and develop a high-performing team responsible for executing influencer partnerships
  • Create clear processes, performance frameworks, and operational excellence within the team
  • Foster a culture of ownership, experimentation, and data-driven decision making
  • Partner closely with Ecommerce country teams to align acquisition strategies
  • Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant
  • Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishFluent
  • GermanBusiness Fluent

Benefits

Mental Health Support

  • Confidential mental wellbeing support

Mentorship & Coaching

  • Live group sessions and coaching

Informal Culture

  • Pet-friendly office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Emma – The Sleep Company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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