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Team Lead Influencer Marketing(m/w/x)
Driving influencer partnerships for a global sleep brand in the EU region. Performance marketing and budget management experience required. Confidential mental wellbeing support, live coaching sessions.
Requirements
- 5+ years Performance Marketing, Influencer Marketing, Growth Marketing, Affiliate Marketing or similar
- Fluent English and German (B2+)
- Managing marketing budgets and optimizing towards CPA, CAC, CPM, ROAS, or revenue targets
- Scaling performance-driven partnerships (affiliates, creators, publishers, strategic)
- Strong analytical mindset and data-driven decision making
- Leading and developing high-performing teams
- Strong stakeholder management and communication skills
- Interest in creator economy and emerging digital acquisition channels
Tasks
- Lead the Influencer Partnerships channel as a key revenue driver in the EU region
- Define and execute a performance-driven growth strategy for creator partnerships
- Manage and optimize a significant marketing budget with ownership of CPM, ROAS, and incremental revenue
- Identify opportunities to scale the channel through new platforms, formats, and partnership models
- Build and manage long-term strategic partnerships with high-performing agencies, agents, creators, and talent networks
- Design and run structured growth experiments to improve conversion, attribution, and campaign performance
- Optimize creator campaigns based on performance insights, attribution data, and funnel analysis
- Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models
- Identify scalable creator formats, verticals, and content strategies that maximize performance
- Lead, coach, and develop a high-performing team responsible for executing influencer partnerships
- Create clear processes, performance frameworks, and operational excellence within the team
- Foster a culture of ownership, experimentation, and data-driven decision making
- Partner closely with Ecommerce country teams to align acquisition strategies
- Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant
- Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Business Fluent
Benefits
Mental Health Support
- Confidential mental wellbeing support
Mentorship & Coaching
- Live group sessions and coaching
Informal Culture
- Pet-friendly office
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Team Lead Influencer Marketing(m/w/x)
Driving influencer partnerships for a global sleep brand in the EU region. Performance marketing and budget management experience required. Confidential mental wellbeing support, live coaching sessions.
Requirements
- 5+ years Performance Marketing, Influencer Marketing, Growth Marketing, Affiliate Marketing or similar
- Fluent English and German (B2+)
- Managing marketing budgets and optimizing towards CPA, CAC, CPM, ROAS, or revenue targets
- Scaling performance-driven partnerships (affiliates, creators, publishers, strategic)
- Strong analytical mindset and data-driven decision making
- Leading and developing high-performing teams
- Strong stakeholder management and communication skills
- Interest in creator economy and emerging digital acquisition channels
Tasks
- Lead the Influencer Partnerships channel as a key revenue driver in the EU region
- Define and execute a performance-driven growth strategy for creator partnerships
- Manage and optimize a significant marketing budget with ownership of CPM, ROAS, and incremental revenue
- Identify opportunities to scale the channel through new platforms, formats, and partnership models
- Build and manage long-term strategic partnerships with high-performing agencies, agents, creators, and talent networks
- Design and run structured growth experiments to improve conversion, attribution, and campaign performance
- Optimize creator campaigns based on performance insights, attribution data, and funnel analysis
- Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models
- Identify scalable creator formats, verticals, and content strategies that maximize performance
- Lead, coach, and develop a high-performing team responsible for executing influencer partnerships
- Create clear processes, performance frameworks, and operational excellence within the team
- Foster a culture of ownership, experimentation, and data-driven decision making
- Partner closely with Ecommerce country teams to align acquisition strategies
- Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant
- Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Business Fluent
Benefits
Mental Health Support
- Confidential mental wellbeing support
Mentorship & Coaching
- Live group sessions and coaching
Informal Culture
- Pet-friendly office
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Emma – The Sleep Company
Industry
Retail
Description
Das Unternehmen ist die weltweit größte D2C-Marke für Schlafprodukte und bietet in über 35 Ländern die besten Schlafkomfortprodukte an.
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